Mastering US MedTech Reimbursement: A Practical Guide for Startups in 2025 offers a comprehensive overview of navigating the complex reimbursement landscape, focusing on strategies, key considerations, and practical steps for MedTech startups to secure sustainable financial viability in the US market.

Navigating the US healthcare system can be daunting, especially for MedTech startups. Mastering US MedTech Reimbursement: A Practical Guide for Startups in 2025 is crucial for ensuring your innovative technology reaches patients and achieves financial success. Let’s delve into the essential aspects of reimbursement strategies.

Understanding the US MedTech Reimbursement Landscape

The US healthcare reimbursement system is a complex web of payers, regulations, and coding systems. Understanding this landscape is the first step towards securing adequate reimbursement for your MedTech innovation. This section provides an overview of the key players and processes involved.

Key Players in US Healthcare Reimbursement

Navigating the US MedTech reimbursement landscape requires knowing the main players. These include government agencies, private insurers, and self-insured employers.

  • Centers for Medicare & Medicaid Services (CMS): CMS oversees Medicare (for the elderly and disabled) and Medicaid (for low-income individuals), setting reimbursement policies that often influence private payers.
  • Private Insurers: Companies like UnitedHealthcare, Anthem, and Aetna provide health insurance to a large segment of the US population. Their reimbursement decisions are crucial for MedTech adoption.
  • Self-Insured Employers: Many large employers directly pay for their employees’ healthcare costs, giving them significant influence over coverage decisions.

A flowchart illustrating the US healthcare reimbursement process, starting from the physician's order to the final payment, highlighting the roles of different stakeholders.

The Reimbursement Process: A Simplified View

The reimbursement process generally involves several steps, from the initial medical service to the final payment. Understanding each step is crucial for optimizing your reimbursement strategy.

  • Coding: Healthcare providers use standardized coding systems (like CPT and ICD-10) to describe medical procedures and diagnoses. Accurate coding is essential for proper reimbursement.
  • Submission: Providers submit claims to payers, including the relevant codes and documentation.
  • Review: Payers review claims to determine medical necessity and coverage eligibility.
  • Adjudication: Payers either approve or deny the claim based on their policies.
  • Payment: If approved, the payer reimburses the provider according to the agreed-upon rates.

Understanding these key players and the reimbursement process is essential for MedTech startups aiming to succeed in the US market. By grasping the dynamics of the system, you can better navigate the complexities and secure appropriate reimbursement for your innovations.

Developing a Robust Reimbursement Strategy

A well-defined reimbursement strategy is vital for MedTech startups. It involves analyzing the market, identifying relevant codes, and developing a compelling value proposition.

Market Analysis and Payer Research

Understanding your target market and the payers within that market is crucial for developing an effective reimbursement strategy. Conduct thorough research to identify payer coverage policies, reimbursement rates, and potential barriers to adoption.

  • Identify Target Payers: Determine which payers are most likely to cover your technology based on patient demographics and geographic location.
  • Analyze Coverage Policies: Review payer policies to understand coverage criteria, coding requirements, and any specific documentation needed.
  • Assess Reimbursement Rates: Research the reimbursement rates for comparable technologies to estimate potential revenue.

Coding and Coverage: Key Considerations

Selecting the right codes and securing coverage are critical steps in the reimbursement process. Engage with coding experts and payer representatives to navigate these complexities.

  • CPT, ICD-10, and HCPCS Codes: Understand the differences between these coding systems and select the appropriate codes for your technology.
  • New Technology Add-on Payment (NTAP): Explore opportunities to obtain NTAP status for innovative technologies that provide a substantial clinical improvement.
  • Coverage with Evidence Development (CED): Consider CED as a pathway to coverage by conducting clinical studies to demonstrate the value of your technology.

Developing a solid reimbursement strategy that includes thorough market analysis, payer research, and careful attention to coding and coverage is essential for MedTech startups aiming to achieve sustainable financial success in the US.

Navigating Coding, Coverage, and Payment

Coding, coverage, and payment are three interconnected pillars supporting successful MedTech reimbursement. They require diligent planning, execution, and adaptation to achieve sustainable financial outcomes.

Mastering Medical Coding for MedTech

Accurate and strategic medical coding is foundational to successful reimbursement. This involves selecting and applying the correct codes from various coding systems to reflect the procedures and diagnoses accurately.

Navigating the complexities of CPT, ICD-10, and HCPCS codes requires specialized knowledge. Startups should invest in expertise to ensure claims are coded correctly, reducing the risk of denials and delays.

Securing Coverage for Your Innovation

Obtaining favorable coverage decisions from payers involves demonstrating the clinical and economic value of your MedTech innovation. A well-prepared coverage dossier is essential to support your case.

  • Clinical Evidence: Present robust clinical data from well-designed studies to demonstrate the safety and efficacy of your technology.
  • Economic Value: Highlight the economic benefits of your technology, such as reduced hospital stays, fewer complications, and improved patient outcomes.
  • Payer Engagement: Proactively engage with payers to understand their coverage criteria and address any concerns they may have.

A graph comparing the cost-effectiveness of a new MedTech device versus standard treatment, highlighting improved outcomes and reduced overall healthcare costs.

Optimizing Payment Strategies

Negotiating favorable payment rates and optimizing billing practices can significantly impact your revenue. Understand the different payment models and leverage data to support your payment requests.

Consider value-based payment models that align payment with patient outcomes. These models can incentivize the adoption of innovative technologies that improve quality and reduce costs.

By mastering medical coding, securing coverage through comprehensive documentation, and optimizing payment strategies, MedTech startups can improve their reimbursement success.

Building Relationships with Payers and Providers

Establishing strong relationships with payers and healthcare providers is essential for MedTech startups. These relationships can facilitate coverage decisions, drive adoption, and improve reimbursement outcomes.

Engaging with Payer Organizations

Proactive engagement with payer organizations can help you understand their coverage priorities and demonstrate the value of your technology. Attend industry conferences, participate in payer advisory boards, and schedule meetings with payer representatives.

  • Understand Payer Priorities: Identify the clinical areas and patient populations that are of greatest interest to payers.
  • Present Your Value Proposition: Clearly communicate the clinical and economic benefits of your technology.
  • Address Payer Concerns: Be prepared to answer questions and address any concerns that payers may have about your technology.

Collaborating with Healthcare Providers

Partnering with healthcare providers can help you generate clinical data, drive adoption, and improve reimbursement outcomes. Build relationships with key opinion leaders and clinicians who are passionate about your technology.

  • Conduct Clinical Studies: Partner with providers to conduct clinical studies that demonstrate the value of your technology in real-world settings.
  • Provide Training and Support: Offer training and support to providers to ensure they are comfortable using your technology.
  • Gather Feedback: Solicit feedback from providers to identify areas for improvement and refine your technology.

Building strong relationships with both payers and providers can give MedTech startups a competitive edge, improving chances of coverage and adoption.

Leveraging Real-World Evidence and Data Analytics

Real-world evidence (RWE) and data analytics are increasingly important in healthcare reimbursement. Leveraging these tools can help you demonstrate the value of your technology and support your reimbursement claims.

Collecting Real-World Evidence

RWE is data collected outside of traditional clinical trials, such as electronic health records, claims data, and patient registries. This type of data can provide valuable insights into the performance of your technology in real-world settings.

  • Identify Relevant Data Sources: Determine which data sources are most relevant to your technology.
  • Collect and Analyze Data: Collect and analyze data to generate insights into the clinical and economic outcomes of your technology.
  • Publish Your Findings: Publish your findings in peer-reviewed journals to disseminate your results and build credibility.

Utilizing Data Analytics

Data analytics can help you identify trends, patterns, and insights in your data. Use data analytics to demonstrate the value of your technology to payers and providers.

  • Identify Key Performance Indicators (KPIs): Determine which KPIs are most important to payers and providers.
  • Track and Monitor KPIs: Track and monitor KPIs to demonstrate the performance of your technology.
  • Communicate Your Results: Communicate your results to payers and providers to demonstrate the value of your technology.

Leveraging real-world evidence and data analytics not only boosts your chances of reimbursement but also builds trust and credibility with payers and providers.

Preparing for 2025: Trends and Predictions

As we approach 2025, several trends are shaping the MedTech reimbursement landscape. Staying ahead of these trends is crucial for startups looking to succeed in the US market.

Increased Focus on Value-Based Care

Value-based care models, which focus on paying for outcomes rather than services, are becoming increasingly prevalent. MedTech startups need to demonstrate the value of their technologies in terms of improved patient outcomes and reduced costs.

Embrace value-based payment models and align incentives with payers and providers to deliver value to patients and the healthcare system. This includes focusing on preventive care and chronic disease management.

Greater Emphasis on Digital Health and Telemedicine

Digital health technologies and telemedicine are transforming healthcare delivery. MedTech startups should explore opportunities to integrate their technologies with digital health platforms and telemedicine services.

Telehealth is expanding access to care, particularly in rural areas, and driving demand for remote monitoring devices.

Evolving Regulatory Landscape

The regulatory landscape for MedTech devices is constantly evolving. Stay informed about changes in FDA regulations, coding guidelines, and reimbursement policies. Regularly review CMS announcements and payer updates.

By anticipating these trends and adapting your strategies, you can position your MedTech startup for success in the dynamic US reimbursement environment. Continuous learning and adaptation are imperative.

Key Point Brief Description
💡 Reimbursement Strategy Develop a robust reimbursement strategy early on, considering market dynamics and payer policies.
🤝 Payer Relationships Build strong relationships with payers to facilitate coverage decisions and adoption.
📊 Real-World Evidence Leverage real-world evidence to demonstrate the value of your technology.
🔮 2025 Trends Prepare for trends like value-based care, digital health, and evolving regulations.

Frequently Asked Questions (FAQ)

What is the first step in mastering US MedTech reimbursement?

The initial step is to thoroughly understand the US healthcare reimbursement landscape, including key players such as CMS and private insurers, as well as the overall reimbursement process.

Why is coding so important for MedTech reimbursement?

Accurate coding using systems like CPT and ICD-10 is essential for proper reimbursement because it ensures claims are correctly processed and reflect the medical services provided.

How can startups build relationships with payers?

Startups can build relationships with payers by attending industry conferences, participating in advisory boards, and scheduling direct meetings to present their value proposition.

What is real-world evidence and why is it important?

Real-world evidence is data collected outside clinical trials, offering insights into technology performance in real settings, and supporting reimbursement claims by demonstrating tangible outcomes.

What trends should MedTech startups prepare for by 2025?

By 2025, MedTech startups must prepare for a greater focus on value-based care, growing digital health integration, and an evolving regulatory environment, requiring continuous adaptation.

Conclusion

Mastering US MedTech reimbursement requires a multifaceted approach that combines a deep understanding of the healthcare landscape, strategic planning, strong relationships, and a commitment to demonstrating value. By focusing on these key areas, MedTech startups can increase their chances of success in the competitive US market.

Emilly Correa

Emilly Correa has a degree in journalism and a postgraduate degree in Digital Marketing, specializing in Content Production for Social Media. With experience in copywriting and blog management, she combines her passion for writing with digital engagement strategies. She has worked in communications agencies and now dedicates herself to producing informative articles and trend analyses.

<!doctype html> <html lang="en-US"> <head> <link rel='preload' as='script' href='https://securepubads.g.doubleclick.net/tag/js/gpt.js' /> <!-- wrapper --> <!-- wrapper --> <meta charset="UTF-8" /> <title>Mastering US MedTech Reimbursement: A Startup Guide for 2025 - MED TECH GROWTHS</title> <meta http-equiv="X-UA-Compatible" content="IE=Edge"> <meta name="viewport" content="width=device-width, initial-scale=1"> <!-- search console verification --> <!-- search console verification --> <meta name="author" content="Emilly Correa"> <link rel="icon" href="https://medtechgrowths.com/wp-content/uploads/2025/06/cropped-media-21.png"> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <link href="https://fonts.googleapis.com/css2?family=PT+Sans:wght@400;700&display=swap" rel="stylesheet"> <link rel="stylesheet" media="all" href="https://medtechgrowths.com/wp-content/themes/ddmp-theme/css/bootstrap.min.css?ver=1755715311"> <link rel="stylesheet" href="https://cdn.jsdelivr.net/npm/swiper@10/swiper-bundle.min.css" /> <!-- jQuery (necessário para Bootstrap 4 ou inferior) --> <script src="https://code.jquery.com/jquery-3.6.0.min.js"></script> <!-- Bootstrap JS (versão compatível com seu CSS atual) --> <script src="https://cdn.jsdelivr.net/npm/[email protected]/dist/js/bootstrap.bundle.min.js"></script> <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/font-awesome/5.15.4/css/all.min.css"> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style> <!-- This site is optimized with the Yoast SEO plugin v25.9 - https://yoast.com/wordpress/plugins/seo/ --> <link rel="canonical" href="https://medtechgrowths.com/medtech-startups/mastering-us-medtech-reimbursement-a-startup-guide-for-2025/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Mastering US MedTech Reimbursement: A Startup Guide for 2025 - MED TECH GROWTHS" /> <meta property="og:description" content="Mastering US MedTech Reimbursement: A Practical Guide for Startups in 2025 offers a comprehensive overview of navigating the complex reimbursement landscape, focusing on strategies, key considerations, and practical steps for MedTech startups to secure sustainable financial viability in the US market. Navigating the US healthcare system can be daunting, especially for MedTech startups. Mastering US [&hellip;]" /> <meta property="og:url" content="https://medtechgrowths.com/medtech-startups/mastering-us-medtech-reimbursement-a-startup-guide-for-2025/" /> <meta property="og:site_name" content="MED TECH GROWTHS" /> <meta property="article:published_time" content="2025-08-20T18:43:34+00:00" /> <meta property="og:image" content="https://medtechgrowths.com/wp-content/uploads/2025/08/medtechgrowths.com_16_1755715294_f59f667b_cover.jpg" /> <meta property="og:image:width" content="626" /> <meta property="og:image:height" content="352" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="author" content="Emilly Correa" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Emilly Correa" /> <meta name="twitter:label2" content="Est. reading time" /> <meta name="twitter:data2" content="9 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://medtechgrowths.com/medtech-startups/mastering-us-medtech-reimbursement-a-startup-guide-for-2025/","url":"https://medtechgrowths.com/medtech-startups/mastering-us-medtech-reimbursement-a-startup-guide-for-2025/","name":"Mastering US MedTech Reimbursement: A Startup Guide for 2025 - MED TECH GROWTHS","isPartOf":{"@id":"https://medtechgrowths.com/#website"},"primaryImageOfPage":{"@id":"https://medtechgrowths.com/medtech-startups/mastering-us-medtech-reimbursement-a-startup-guide-for-2025/#primaryimage"},"image":{"@id":"https://medtechgrowths.com/medtech-startups/mastering-us-medtech-reimbursement-a-startup-guide-for-2025/#primaryimage"},"thumbnailUrl":"https://medtechgrowths.com/wp-content/uploads/2025/08/medtechgrowths.com_16_1755715294_f59f667b_cover.jpg","datePublished":"2025-08-20T18:43:34+00:00","author":{"@id":"https://medtechgrowths.com/#/schema/person/7348490758ee085478582a4679dace4b"},"breadcrumb":{"@id":"https://medtechgrowths.com/medtech-startups/mastering-us-medtech-reimbursement-a-startup-guide-for-2025/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://medtechgrowths.com/medtech-startups/mastering-us-medtech-reimbursement-a-startup-guide-for-2025/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://medtechgrowths.com/medtech-startups/mastering-us-medtech-reimbursement-a-startup-guide-for-2025/#primaryimage","url":"https://medtechgrowths.com/wp-content/uploads/2025/08/medtechgrowths.com_16_1755715294_f59f667b_cover.jpg","contentUrl":"https://medtechgrowths.com/wp-content/uploads/2025/08/medtechgrowths.com_16_1755715294_f59f667b_cover.jpg","width":626,"height":352,"caption":"Mastering US MedTech Reimbursement: A Startup Guide for 2025 - Cover Image"},{"@type":"BreadcrumbList","@id":"https://medtechgrowths.com/medtech-startups/mastering-us-medtech-reimbursement-a-startup-guide-for-2025/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Início","item":"https://medtechgrowths.com/"},{"@type":"ListItem","position":2,"name":"Mastering US MedTech Reimbursement: A Startup Guide for 2025"}]},{"@type":"WebSite","@id":"https://medtechgrowths.com/#website","url":"https://medtechgrowths.com/","name":"MEDTECHGROWTHS.COM @ DATA2","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://medtechgrowths.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https://medtechgrowths.com/#/schema/person/7348490758ee085478582a4679dace4b","name":"Emilly Correa","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://medtechgrowths.com/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/0c41178f1747957ea608c344f8b50b0c200f2e5fd06488356d8e998ef2c263ec?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/0c41178f1747957ea608c344f8b50b0c200f2e5fd06488356d8e998ef2c263ec?s=96&d=mm&r=g","caption":"Emilly Correa"},"description":"Emilly Correa has a degree in journalism and a postgraduate degree in Digital Marketing, specializing in Content Production for Social Media. With experience in copywriting and blog management, she combines her passion for writing with digital engagement strategies. She has worked in communications agencies and now dedicates herself to producing informative articles and trend analyses.","url":"https://medtechgrowths.com/author/emilly/"}]}</script> <!-- / Yoast SEO plugin. --> <link rel='dns-prefetch' href='//fonts.googleapis.com' /> <link rel="alternate" type="application/rss+xml" title="MED TECH GROWTHS &raquo; Mastering US MedTech Reimbursement: A Startup Guide for 2025 Comments Feed" href="https://medtechgrowths.com/medtech-startups/mastering-us-medtech-reimbursement-a-startup-guide-for-2025/feed/" /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/medtechgrowths.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.8.3"}}; /*! This file is auto-generated */ !function(s,n){var o,i,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),a=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===a[t]})}function u(e,t){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);for(var n=e.getImageData(16,16,1,1),a=0;a<n.data.length;a++)if(0!==n.data[a])return!1;return!0}function f(e,t,n,a){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\udde8\ud83c\uddf6","\ud83c\udde8\u200b\ud83c\uddf6")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!a(e,"\ud83e\udedf")}return!1}function g(e,t,n,a){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):s.createElement("canvas"),o=r.getContext("2d",{willReadFrequently:!0}),i=(o.textBaseline="top",o.font="600 32px Arial",{});return e.forEach(function(e){i[e]=t(o,e,n,a)}),i}function t(e){var t=s.createElement("script");t.src=e,t.defer=!0,s.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",i=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){s.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+g.toString()+"("+[JSON.stringify(i),f.toString(),p.toString(),u.toString()].join(",")+"));",a=new Blob([e],{type:"text/javascript"}),r=new Worker(URL.createObjectURL(a),{name:"wpTestEmojiSupports"});return void(r.onmessage=function(e){c(n=e.data),r.terminate(),t(n)})}catch(e){}c(n=g(i,f,p,u))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <link rel='stylesheet' id='google-font-css' href='https://fonts.googleapis.com/css2?family=PT+Sans:wght@400;700&#038;display=swap' type='text/css' media='all' /> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://medtechgrowths.com/wp-includes/css/dist/block-library/style.min.css?ver=6.8.3' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='ddmp-author-box-styles-css' href='https://medtechgrowths.com/wp-content/themes/ddmp-theme/css/author-box.css?ver=1755713780' type='text/css' media='all' /> <link rel='stylesheet' id='styles-css' href='https://medtechgrowths.com/wp-content/themes/ddmp-theme/style.css?ver=1755715311' type='text/css' media='all' /> <style id='styles-inline-css' type='text/css'> :root { --font-family: 'PT Sans'; } </style> <link rel='stylesheet' id='font-override-css' href='https://medtechgrowths.com/wp-content/themes/ddmp-theme/css/font-override.css?ver=1755715311' type='text/css' media='all' /> <link rel='stylesheet' id='header-styles-css' href='https://medtechgrowths.com/wp-content/themes/ddmp-theme/css/header-styles.css?ver=1755715311' type='text/css' media='all' /> <script type="text/javascript" id="cookie-law-info-js-extra"> /* <![CDATA[ */ var _ckyConfig = {"_ipData":[],"_assetsURL":"https:\/\/medtechgrowths.com\/wp-content\/plugins\/cookie-law-info\/lite\/frontend\/images\/","_publicURL":"https:\/\/medtechgrowths.com","_expiry":"365","_categories":[{"name":"Necessary","slug":"necessary","isNecessary":true,"ccpaDoNotSell":true,"cookies":[],"active":true,"defaultConsent":{"gdpr":true,"ccpa":true}},{"name":"Functional","slug":"functional","isNecessary":false,"ccpaDoNotSell":true,"cookies":[],"active":true,"defaultConsent":{"gdpr":false,"ccpa":false}},{"name":"Analytics","slug":"analytics","isNecessary":false,"ccpaDoNotSell":true,"cookies":[],"active":true,"defaultConsent":{"gdpr":false,"ccpa":false}},{"name":"Performance","slug":"performance","isNecessary":false,"ccpaDoNotSell":true,"cookies":[],"active":true,"defaultConsent":{"gdpr":false,"ccpa":false}},{"name":"Advertisement","slug":"advertisement","isNecessary":false,"ccpaDoNotSell":true,"cookies":[],"active":true,"defaultConsent":{"gdpr":false,"ccpa":false}}],"_activeLaw":"gdpr","_rootDomain":"","_block":"1","_showBanner":"1","_bannerConfig":{"settings":{"type":"box","preferenceCenterType":"popup","position":"bottom-left","applicableLaw":"gdpr"},"behaviours":{"reloadBannerOnAccept":false,"loadAnalyticsByDefault":false,"animations":{"onLoad":"animate","onHide":"sticky"}},"config":{"revisitConsent":{"status":true,"tag":"revisit-consent","position":"bottom-left","meta":{"url":"#"},"styles":{"background-color":"#0056A7"},"elements":{"title":{"type":"text","tag":"revisit-consent-title","status":true,"styles":{"color":"#0056a7"}}}},"preferenceCenter":{"toggle":{"status":true,"tag":"detail-category-toggle","type":"toggle","states":{"active":{"styles":{"background-color":"#1863DC"}},"inactive":{"styles":{"background-color":"#D0D5D2"}}}}},"categoryPreview":{"status":false,"toggle":{"status":true,"tag":"detail-category-preview-toggle","type":"toggle","states":{"active":{"styles":{"background-color":"#1863DC"}},"inactive":{"styles":{"background-color":"#D0D5D2"}}}}},"videoPlaceholder":{"status":true,"styles":{"background-color":"#000000","border-color":"#000000","color":"#ffffff"}},"readMore":{"status":false,"tag":"readmore-button","type":"link","meta":{"noFollow":true,"newTab":true},"styles":{"color":"#1863DC","background-color":"transparent","border-color":"transparent"}},"auditTable":{"status":true},"optOption":{"status":true,"toggle":{"status":true,"tag":"optout-option-toggle","type":"toggle","states":{"active":{"styles":{"background-color":"#1863dc"}},"inactive":{"styles":{"background-color":"#FFFFFF"}}}}}}},"_version":"3.3.4","_logConsent":"1","_tags":[{"tag":"accept-button","styles":{"color":"#FFFFFF","background-color":"#1863DC","border-color":"#1863DC"}},{"tag":"reject-button","styles":{"color":"#1863DC","background-color":"transparent","border-color":"#1863DC"}},{"tag":"settings-button","styles":{"color":"#1863DC","background-color":"transparent","border-color":"#1863DC"}},{"tag":"readmore-button","styles":{"color":"#1863DC","background-color":"transparent","border-color":"transparent"}},{"tag":"donotsell-button","styles":{"color":"#1863DC","background-color":"transparent","border-color":"transparent"}},{"tag":"accept-button","styles":{"color":"#FFFFFF","background-color":"#1863DC","border-color":"#1863DC"}},{"tag":"revisit-consent","styles":{"background-color":"#0056A7"}}],"_shortCodes":[{"key":"cky_readmore","content":"<a href=\"#\" class=\"cky-policy\" aria-label=\"Cookie Policy\" target=\"_blank\" rel=\"noopener\" data-cky-tag=\"readmore-button\">Cookie Policy<\/a>","tag":"readmore-button","status":false,"attributes":{"rel":"nofollow","target":"_blank"}},{"key":"cky_show_desc","content":"<button class=\"cky-show-desc-btn\" data-cky-tag=\"show-desc-button\" aria-label=\"Show more\">Show more<\/button>","tag":"show-desc-button","status":true,"attributes":[]},{"key":"cky_hide_desc","content":"<button class=\"cky-show-desc-btn\" data-cky-tag=\"hide-desc-button\" aria-label=\"Show less\">Show less<\/button>","tag":"hide-desc-button","status":true,"attributes":[]},{"key":"cky_category_toggle_label","content":"[cky_{{status}}_category_label] [cky_preference_{{category_slug}}_title]","tag":"","status":true,"attributes":[]},{"key":"cky_enable_category_label","content":"Enable","tag":"","status":true,"attributes":[]},{"key":"cky_disable_category_label","content":"Disable","tag":"","status":true,"attributes":[]},{"key":"cky_video_placeholder","content":"<div class=\"video-placeholder-normal\" data-cky-tag=\"video-placeholder\" id=\"[UNIQUEID]\"><p class=\"video-placeholder-text-normal\" data-cky-tag=\"placeholder-title\">Please accept cookies to access this content<\/p><\/div>","tag":"","status":true,"attributes":[]},{"key":"cky_enable_optout_label","content":"Enable","tag":"","status":true,"attributes":[]},{"key":"cky_disable_optout_label","content":"Disable","tag":"","status":true,"attributes":[]},{"key":"cky_optout_toggle_label","content":"[cky_{{status}}_optout_label] [cky_optout_option_title]","tag":"","status":true,"attributes":[]},{"key":"cky_optout_option_title","content":"Do Not Sell or Share My Personal Information","tag":"","status":true,"attributes":[]},{"key":"cky_optout_close_label","content":"Close","tag":"","status":true,"attributes":[]},{"key":"cky_preference_close_label","content":"Close","tag":"","status":true,"attributes":[]}],"_rtl":"","_language":"en","_providersToBlock":[]}; var _ckyStyles = {"css":".cky-overlay{background: #000000; opacity: 0.4; position: fixed; top: 0; left: 0; width: 100%; height: 100%; z-index: 99999999;}.cky-hide{display: none;}.cky-btn-revisit-wrapper{display: flex; align-items: center; justify-content: center; background: #0056a7; width: 45px; height: 45px; border-radius: 50%; position: fixed; z-index: 999999; cursor: pointer;}.cky-revisit-bottom-left{bottom: 15px; left: 15px;}.cky-revisit-bottom-right{bottom: 15px; right: 15px;}.cky-btn-revisit-wrapper .cky-btn-revisit{display: flex; align-items: center; justify-content: center; background: none; border: none; cursor: pointer; position: relative; margin: 0; padding: 0;}.cky-btn-revisit-wrapper .cky-btn-revisit img{max-width: fit-content; margin: 0; height: 30px; width: 30px;}.cky-revisit-bottom-left:hover::before{content: attr(data-tooltip); position: absolute; background: #4e4b66; color: #ffffff; left: calc(100% + 7px); font-size: 12px; line-height: 16px; width: max-content; padding: 4px 8px; border-radius: 4px;}.cky-revisit-bottom-left:hover::after{position: absolute; content: \"\"; border: 5px solid transparent; left: calc(100% + 2px); border-left-width: 0; border-right-color: #4e4b66;}.cky-revisit-bottom-right:hover::before{content: attr(data-tooltip); position: absolute; background: #4e4b66; color: #ffffff; right: calc(100% + 7px); font-size: 12px; line-height: 16px; width: max-content; padding: 4px 8px; border-radius: 4px;}.cky-revisit-bottom-right:hover::after{position: absolute; content: \"\"; border: 5px solid transparent; right: calc(100% + 2px); border-right-width: 0; border-left-color: #4e4b66;}.cky-revisit-hide{display: none;}.cky-consent-container{position: fixed; width: 440px; box-sizing: border-box; z-index: 9999999; border-radius: 6px;}.cky-consent-container .cky-consent-bar{background: #ffffff; border: 1px solid; padding: 20px 26px; box-shadow: 0 -1px 10px 0 #acabab4d; border-radius: 6px;}.cky-box-bottom-left{bottom: 40px; left: 40px;}.cky-box-bottom-right{bottom: 40px; right: 40px;}.cky-box-top-left{top: 40px; left: 40px;}.cky-box-top-right{top: 40px; right: 40px;}.cky-custom-brand-logo-wrapper .cky-custom-brand-logo{width: 100px; height: auto; margin: 0 0 12px 0;}.cky-notice .cky-title{color: #212121; font-weight: 700; font-size: 18px; line-height: 24px; margin: 0 0 12px 0;}.cky-notice-des *,.cky-preference-content-wrapper *,.cky-accordion-header-des *,.cky-gpc-wrapper .cky-gpc-desc *{font-size: 14px;}.cky-notice-des{color: #212121; font-size: 14px; line-height: 24px; font-weight: 400;}.cky-notice-des img{height: 25px; width: 25px;}.cky-consent-bar .cky-notice-des p,.cky-gpc-wrapper .cky-gpc-desc p,.cky-preference-body-wrapper .cky-preference-content-wrapper p,.cky-accordion-header-wrapper .cky-accordion-header-des p,.cky-cookie-des-table li div:last-child p{color: inherit; margin-top: 0; overflow-wrap: break-word;}.cky-notice-des P:last-child,.cky-preference-content-wrapper p:last-child,.cky-cookie-des-table li div:last-child p:last-child,.cky-gpc-wrapper .cky-gpc-desc p:last-child{margin-bottom: 0;}.cky-notice-des a.cky-policy,.cky-notice-des button.cky-policy{font-size: 14px; color: #1863dc; white-space: nowrap; cursor: pointer; background: transparent; border: 1px solid; text-decoration: underline;}.cky-notice-des button.cky-policy{padding: 0;}.cky-notice-des a.cky-policy:focus-visible,.cky-notice-des button.cky-policy:focus-visible,.cky-preference-content-wrapper .cky-show-desc-btn:focus-visible,.cky-accordion-header .cky-accordion-btn:focus-visible,.cky-preference-header .cky-btn-close:focus-visible,.cky-switch input[type=\"checkbox\"]:focus-visible,.cky-footer-wrapper a:focus-visible,.cky-btn:focus-visible{outline: 2px solid #1863dc; outline-offset: 2px;}.cky-btn:focus:not(:focus-visible),.cky-accordion-header .cky-accordion-btn:focus:not(:focus-visible),.cky-preference-content-wrapper .cky-show-desc-btn:focus:not(:focus-visible),.cky-btn-revisit-wrapper .cky-btn-revisit:focus:not(:focus-visible),.cky-preference-header .cky-btn-close:focus:not(:focus-visible),.cky-consent-bar .cky-banner-btn-close:focus:not(:focus-visible){outline: 0;}button.cky-show-desc-btn:not(:hover):not(:active){color: #1863dc; background: transparent;}button.cky-accordion-btn:not(:hover):not(:active),button.cky-banner-btn-close:not(:hover):not(:active),button.cky-btn-revisit:not(:hover):not(:active),button.cky-btn-close:not(:hover):not(:active){background: transparent;}.cky-consent-bar button:hover,.cky-modal.cky-modal-open button:hover,.cky-consent-bar button:focus,.cky-modal.cky-modal-open button:focus{text-decoration: none;}.cky-notice-btn-wrapper{display: flex; justify-content: flex-start; align-items: center; flex-wrap: wrap; margin-top: 16px;}.cky-notice-btn-wrapper .cky-btn{text-shadow: none; box-shadow: none;}.cky-btn{flex: auto; max-width: 100%; font-size: 14px; font-family: inherit; line-height: 24px; padding: 8px; font-weight: 500; margin: 0 8px 0 0; border-radius: 2px; cursor: pointer; text-align: center; text-transform: none; min-height: 0;}.cky-btn:hover{opacity: 0.8;}.cky-btn-customize{color: #1863dc; background: transparent; border: 2px solid #1863dc;}.cky-btn-reject{color: #1863dc; background: transparent; border: 2px solid #1863dc;}.cky-btn-accept{background: #1863dc; color: #ffffff; border: 2px solid #1863dc;}.cky-btn:last-child{margin-right: 0;}@media (max-width: 576px){.cky-box-bottom-left{bottom: 0; left: 0;}.cky-box-bottom-right{bottom: 0; right: 0;}.cky-box-top-left{top: 0; left: 0;}.cky-box-top-right{top: 0; right: 0;}}@media (max-width: 440px){.cky-box-bottom-left, .cky-box-bottom-right, .cky-box-top-left, .cky-box-top-right{width: 100%; max-width: 100%;}.cky-consent-container .cky-consent-bar{padding: 20px 0;}.cky-custom-brand-logo-wrapper, .cky-notice .cky-title, .cky-notice-des, .cky-notice-btn-wrapper{padding: 0 24px;}.cky-notice-des{max-height: 40vh; overflow-y: scroll;}.cky-notice-btn-wrapper{flex-direction: column; margin-top: 0;}.cky-btn{width: 100%; margin: 10px 0 0 0;}.cky-notice-btn-wrapper .cky-btn-customize{order: 2;}.cky-notice-btn-wrapper .cky-btn-reject{order: 3;}.cky-notice-btn-wrapper .cky-btn-accept{order: 1; margin-top: 16px;}}@media (max-width: 352px){.cky-notice .cky-title{font-size: 16px;}.cky-notice-des *{font-size: 12px;}.cky-notice-des, .cky-btn{font-size: 12px;}}.cky-modal.cky-modal-open{display: flex; visibility: visible; -webkit-transform: translate(-50%, -50%); -moz-transform: translate(-50%, -50%); -ms-transform: translate(-50%, -50%); -o-transform: translate(-50%, -50%); transform: translate(-50%, -50%); top: 50%; left: 50%; transition: all 1s ease;}.cky-modal{box-shadow: 0 32px 68px rgba(0, 0, 0, 0.3); margin: 0 auto; position: fixed; max-width: 100%; background: #ffffff; top: 50%; box-sizing: border-box; border-radius: 6px; z-index: 999999999; color: #212121; -webkit-transform: translate(-50%, 100%); -moz-transform: translate(-50%, 100%); -ms-transform: translate(-50%, 100%); -o-transform: translate(-50%, 100%); transform: translate(-50%, 100%); visibility: hidden; transition: all 0s ease;}.cky-preference-center{max-height: 79vh; overflow: hidden; width: 845px; overflow: hidden; flex: 1 1 0; display: flex; flex-direction: column; border-radius: 6px;}.cky-preference-header{display: flex; align-items: center; justify-content: space-between; padding: 22px 24px; border-bottom: 1px solid;}.cky-preference-header .cky-preference-title{font-size: 18px; font-weight: 700; line-height: 24px;}.cky-preference-header .cky-btn-close{margin: 0; cursor: pointer; vertical-align: middle; padding: 0; background: none; border: none; width: auto; height: auto; min-height: 0; line-height: 0; text-shadow: none; box-shadow: none;}.cky-preference-header .cky-btn-close img{margin: 0; height: 10px; width: 10px;}.cky-preference-body-wrapper{padding: 0 24px; flex: 1; overflow: auto; box-sizing: border-box;}.cky-preference-content-wrapper,.cky-gpc-wrapper .cky-gpc-desc{font-size: 14px; line-height: 24px; font-weight: 400; padding: 12px 0;}.cky-preference-content-wrapper{border-bottom: 1px solid;}.cky-preference-content-wrapper img{height: 25px; width: 25px;}.cky-preference-content-wrapper .cky-show-desc-btn{font-size: 14px; font-family: inherit; color: #1863dc; text-decoration: none; line-height: 24px; padding: 0; margin: 0; white-space: nowrap; cursor: pointer; background: transparent; border-color: transparent; text-transform: none; min-height: 0; text-shadow: none; box-shadow: none;}.cky-accordion-wrapper{margin-bottom: 10px;}.cky-accordion{border-bottom: 1px solid;}.cky-accordion:last-child{border-bottom: none;}.cky-accordion .cky-accordion-item{display: flex; margin-top: 10px;}.cky-accordion .cky-accordion-body{display: none;}.cky-accordion.cky-accordion-active .cky-accordion-body{display: block; padding: 0 22px; margin-bottom: 16px;}.cky-accordion-header-wrapper{cursor: pointer; width: 100%;}.cky-accordion-item .cky-accordion-header{display: flex; justify-content: space-between; align-items: center;}.cky-accordion-header .cky-accordion-btn{font-size: 16px; font-family: inherit; color: #212121; line-height: 24px; background: none; border: none; font-weight: 700; padding: 0; margin: 0; cursor: pointer; text-transform: none; min-height: 0; text-shadow: none; box-shadow: none;}.cky-accordion-header .cky-always-active{color: #008000; font-weight: 600; line-height: 24px; font-size: 14px;}.cky-accordion-header-des{font-size: 14px; line-height: 24px; margin: 10px 0 16px 0;}.cky-accordion-chevron{margin-right: 22px; position: relative; cursor: pointer;}.cky-accordion-chevron-hide{display: none;}.cky-accordion .cky-accordion-chevron i::before{content: \"\"; position: absolute; border-right: 1.4px solid; border-bottom: 1.4px solid; border-color: inherit; height: 6px; width: 6px; -webkit-transform: rotate(-45deg); -moz-transform: rotate(-45deg); -ms-transform: rotate(-45deg); -o-transform: rotate(-45deg); transform: rotate(-45deg); transition: all 0.2s ease-in-out; top: 8px;}.cky-accordion.cky-accordion-active .cky-accordion-chevron i::before{-webkit-transform: rotate(45deg); -moz-transform: rotate(45deg); -ms-transform: rotate(45deg); -o-transform: rotate(45deg); transform: rotate(45deg);}.cky-audit-table{background: #f4f4f4; border-radius: 6px;}.cky-audit-table .cky-empty-cookies-text{color: inherit; font-size: 12px; line-height: 24px; margin: 0; padding: 10px;}.cky-audit-table .cky-cookie-des-table{font-size: 12px; line-height: 24px; font-weight: normal; padding: 15px 10px; border-bottom: 1px solid; border-bottom-color: inherit; margin: 0;}.cky-audit-table .cky-cookie-des-table:last-child{border-bottom: none;}.cky-audit-table .cky-cookie-des-table li{list-style-type: none; display: flex; padding: 3px 0;}.cky-audit-table .cky-cookie-des-table li:first-child{padding-top: 0;}.cky-cookie-des-table li div:first-child{width: 100px; font-weight: 600; word-break: break-word; word-wrap: break-word;}.cky-cookie-des-table li div:last-child{flex: 1; word-break: break-word; word-wrap: break-word; margin-left: 8px;}.cky-footer-shadow{display: block; width: 100%; height: 40px; background: linear-gradient(180deg, rgba(255, 255, 255, 0) 0%, #ffffff 100%); position: absolute; bottom: calc(100% - 1px);}.cky-footer-wrapper{position: relative;}.cky-prefrence-btn-wrapper{display: flex; flex-wrap: wrap; align-items: center; justify-content: center; padding: 22px 24px; border-top: 1px solid;}.cky-prefrence-btn-wrapper .cky-btn{flex: auto; max-width: 100%; text-shadow: none; box-shadow: none;}.cky-btn-preferences{color: #1863dc; background: transparent; border: 2px solid #1863dc;}.cky-preference-header,.cky-preference-body-wrapper,.cky-preference-content-wrapper,.cky-accordion-wrapper,.cky-accordion,.cky-accordion-wrapper,.cky-footer-wrapper,.cky-prefrence-btn-wrapper{border-color: inherit;}@media (max-width: 845px){.cky-modal{max-width: calc(100% - 16px);}}@media (max-width: 576px){.cky-modal{max-width: 100%;}.cky-preference-center{max-height: 100vh;}.cky-prefrence-btn-wrapper{flex-direction: column;}.cky-accordion.cky-accordion-active .cky-accordion-body{padding-right: 0;}.cky-prefrence-btn-wrapper .cky-btn{width: 100%; margin: 10px 0 0 0;}.cky-prefrence-btn-wrapper .cky-btn-reject{order: 3;}.cky-prefrence-btn-wrapper .cky-btn-accept{order: 1; margin-top: 0;}.cky-prefrence-btn-wrapper .cky-btn-preferences{order: 2;}}@media (max-width: 425px){.cky-accordion-chevron{margin-right: 15px;}.cky-notice-btn-wrapper{margin-top: 0;}.cky-accordion.cky-accordion-active .cky-accordion-body{padding: 0 15px;}}@media (max-width: 352px){.cky-preference-header .cky-preference-title{font-size: 16px;}.cky-preference-header{padding: 16px 24px;}.cky-preference-content-wrapper *, .cky-accordion-header-des *{font-size: 12px;}.cky-preference-content-wrapper, .cky-preference-content-wrapper .cky-show-more, .cky-accordion-header .cky-always-active, .cky-accordion-header-des, .cky-preference-content-wrapper .cky-show-desc-btn, .cky-notice-des a.cky-policy{font-size: 12px;}.cky-accordion-header .cky-accordion-btn{font-size: 14px;}}.cky-switch{display: flex;}.cky-switch input[type=\"checkbox\"]{position: relative; width: 44px; height: 24px; margin: 0; background: #d0d5d2; -webkit-appearance: none; border-radius: 50px; cursor: pointer; outline: 0; border: none; top: 0;}.cky-switch input[type=\"checkbox\"]:checked{background: #1863dc;}.cky-switch input[type=\"checkbox\"]:before{position: absolute; content: \"\"; height: 20px; width: 20px; left: 2px; bottom: 2px; border-radius: 50%; background-color: white; -webkit-transition: 0.4s; transition: 0.4s; margin: 0;}.cky-switch input[type=\"checkbox\"]:after{display: none;}.cky-switch input[type=\"checkbox\"]:checked:before{-webkit-transform: translateX(20px); -ms-transform: translateX(20px); transform: translateX(20px);}@media (max-width: 425px){.cky-switch input[type=\"checkbox\"]{width: 38px; height: 21px;}.cky-switch input[type=\"checkbox\"]:before{height: 17px; width: 17px;}.cky-switch input[type=\"checkbox\"]:checked:before{-webkit-transform: translateX(17px); -ms-transform: translateX(17px); transform: translateX(17px);}}.cky-consent-bar .cky-banner-btn-close{position: absolute; right: 9px; top: 5px; background: none; border: none; cursor: pointer; padding: 0; margin: 0; min-height: 0; line-height: 0; height: auto; width: auto; text-shadow: none; box-shadow: none;}.cky-consent-bar .cky-banner-btn-close img{height: 9px; width: 9px; margin: 0;}.cky-notice-group{font-size: 14px; line-height: 24px; font-weight: 400; color: #212121;}.cky-notice-btn-wrapper .cky-btn-do-not-sell{font-size: 14px; line-height: 24px; padding: 6px 0; margin: 0; font-weight: 500; background: none; border-radius: 2px; border: none; cursor: pointer; text-align: left; color: #1863dc; background: transparent; border-color: transparent; box-shadow: none; text-shadow: none;}.cky-consent-bar .cky-banner-btn-close:focus-visible,.cky-notice-btn-wrapper .cky-btn-do-not-sell:focus-visible,.cky-opt-out-btn-wrapper .cky-btn:focus-visible,.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox:focus-visible{outline: 2px solid #1863dc; outline-offset: 2px;}@media (max-width: 440px){.cky-consent-container{width: 100%;}}@media (max-width: 352px){.cky-notice-des a.cky-policy, .cky-notice-btn-wrapper .cky-btn-do-not-sell{font-size: 12px;}}.cky-opt-out-wrapper{padding: 12px 0;}.cky-opt-out-wrapper .cky-opt-out-checkbox-wrapper{display: flex; align-items: center;}.cky-opt-out-checkbox-wrapper .cky-opt-out-checkbox-label{font-size: 16px; font-weight: 700; line-height: 24px; margin: 0 0 0 12px; cursor: pointer;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox{background-color: #ffffff; border: 1px solid black; width: 20px; height: 18.5px; margin: 0; -webkit-appearance: none; position: relative; display: flex; align-items: center; justify-content: center; border-radius: 2px; cursor: pointer;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox:checked{background-color: #1863dc; border: none;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox:checked::after{left: 6px; bottom: 4px; width: 7px; height: 13px; border: solid #ffffff; border-width: 0 3px 3px 0; border-radius: 2px; -webkit-transform: rotate(45deg); -ms-transform: rotate(45deg); transform: rotate(45deg); content: \"\"; position: absolute; box-sizing: border-box;}.cky-opt-out-checkbox-wrapper.cky-disabled .cky-opt-out-checkbox-label,.cky-opt-out-checkbox-wrapper.cky-disabled input[type=\"checkbox\"].cky-opt-out-checkbox{cursor: no-drop;}.cky-gpc-wrapper{margin: 0 0 0 32px;}.cky-footer-wrapper .cky-opt-out-btn-wrapper{display: flex; flex-wrap: wrap; align-items: center; justify-content: center; padding: 22px 24px;}.cky-opt-out-btn-wrapper .cky-btn{flex: auto; max-width: 100%; text-shadow: none; box-shadow: none;}.cky-opt-out-btn-wrapper .cky-btn-cancel{border: 1px solid #dedfe0; background: transparent; color: #858585;}.cky-opt-out-btn-wrapper .cky-btn-confirm{background: #1863dc; color: #ffffff; border: 1px solid #1863dc;}@media (max-width: 352px){.cky-opt-out-checkbox-wrapper .cky-opt-out-checkbox-label{font-size: 14px;}.cky-gpc-wrapper .cky-gpc-desc, .cky-gpc-wrapper .cky-gpc-desc *{font-size: 12px;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox{width: 16px; height: 16px;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox:checked::after{left: 5px; bottom: 4px; width: 3px; height: 9px;}.cky-gpc-wrapper{margin: 0 0 0 28px;}}.video-placeholder-youtube{background-size: 100% 100%; background-position: center; background-repeat: no-repeat; background-color: #b2b0b059; position: relative; display: flex; align-items: center; justify-content: center; max-width: 100%;}.video-placeholder-text-youtube{text-align: center; align-items: center; padding: 10px 16px; background-color: #000000cc; color: #ffffff; border: 1px solid; border-radius: 2px; cursor: pointer;}.video-placeholder-normal{background-image: url(\"\/wp-content\/plugins\/cookie-law-info\/lite\/frontend\/images\/placeholder.svg\"); background-size: 80px; background-position: center; background-repeat: no-repeat; background-color: #b2b0b059; position: relative; display: flex; align-items: flex-end; justify-content: center; max-width: 100%;}.video-placeholder-text-normal{align-items: center; padding: 10px 16px; text-align: center; border: 1px solid; border-radius: 2px; cursor: pointer;}.cky-rtl{direction: rtl; text-align: right;}.cky-rtl .cky-banner-btn-close{left: 9px; right: auto;}.cky-rtl .cky-notice-btn-wrapper .cky-btn:last-child{margin-right: 8px;}.cky-rtl .cky-notice-btn-wrapper .cky-btn:first-child{margin-right: 0;}.cky-rtl .cky-notice-btn-wrapper{margin-left: 0; margin-right: 15px;}.cky-rtl .cky-prefrence-btn-wrapper .cky-btn{margin-right: 8px;}.cky-rtl .cky-prefrence-btn-wrapper .cky-btn:first-child{margin-right: 0;}.cky-rtl .cky-accordion .cky-accordion-chevron i::before{border: none; border-left: 1.4px solid; border-top: 1.4px solid; left: 12px;}.cky-rtl .cky-accordion.cky-accordion-active .cky-accordion-chevron i::before{-webkit-transform: rotate(-135deg); -moz-transform: rotate(-135deg); -ms-transform: rotate(-135deg); -o-transform: rotate(-135deg); transform: rotate(-135deg);}@media (max-width: 768px){.cky-rtl .cky-notice-btn-wrapper{margin-right: 0;}}@media (max-width: 576px){.cky-rtl .cky-notice-btn-wrapper .cky-btn:last-child{margin-right: 0;}.cky-rtl .cky-prefrence-btn-wrapper .cky-btn{margin-right: 0;}.cky-rtl .cky-accordion.cky-accordion-active .cky-accordion-body{padding: 0 22px 0 0;}}@media (max-width: 425px){.cky-rtl .cky-accordion.cky-accordion-active .cky-accordion-body{padding: 0 15px 0 0;}}.cky-rtl .cky-opt-out-btn-wrapper .cky-btn{margin-right: 12px;}.cky-rtl .cky-opt-out-btn-wrapper .cky-btn:first-child{margin-right: 0;}.cky-rtl .cky-opt-out-checkbox-wrapper .cky-opt-out-checkbox-label{margin: 0 12px 0 0;}"}; /* ]]> */ </script> <script type="text/javascript" src="https://medtechgrowths.com/wp-content/plugins/cookie-law-info/lite/frontend/js/script.min.js?ver=3.3.4" id="cookie-law-info-js"></script> <script type="text/javascript" src="https://medtechgrowths.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://medtechgrowths.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <link rel="https://api.w.org/" href="https://medtechgrowths.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://medtechgrowths.com/wp-json/wp/v2/posts/720" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://medtechgrowths.com/xmlrpc.php?rsd" /> <meta name="generator" content="WordPress 6.8.3" /> <link rel='shortlink' href='https://medtechgrowths.com/?p=720' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://medtechgrowths.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fmedtechgrowths.com%2Fmedtech-startups%2Fmastering-us-medtech-reimbursement-a-startup-guide-for-2025%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://medtechgrowths.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fmedtechgrowths.com%2Fmedtech-startups%2Fmastering-us-medtech-reimbursement-a-startup-guide-for-2025%2F&#038;format=xml" /> <style id="cky-style-inline">[data-cky-tag]{visibility:hidden;}</style><style> /* MOBILE - até 767px */ @media (max-width: 767px) { .swiper-benefits-pagination .swiper-pagination-bullet { background-color: #ffffff !important; opacity: 0.5; } .swiper-benefits-pagination .swiper-pagination-bullet-active { background-color: #ffffff !important; opacity: 1; } .footer-custom .footer-columns { display: flex; flex-direction: column; align-items: center; } .footer-custom .footer-logo-col { text-align: center; margin-bottom: 30px; } .footer-custom .footer-logo-col img { margin: 0 auto 15px; } .footer-custom .footer-logo-text { font-size: 14px; margin-bottom: 30px; } .footer-custom .footer-columns-group { display: flex; justify-content: center; flex-wrap: wrap; gap: 10px; margin-bottom: 30px; width: 100%; padding: 0 12px; } .footer-custom .footer-columns-group .footer-col { min-width: 140px; max-width: 180px; text-align: center; flex: 1 1 45%; } .footer-custom .footer-col.transparency { width: 100%; max-width: 500px; text-align: center; } .footer-custom h4 { font-weight: bold; font-size: 18px; margin-bottom: 10px; } .footer-custom .footer-logo-text { margin-top: 10px; max-width: 320px; margin-left: auto; margin-right: auto; font-size: 14px; } .footer-custom .footer-menu { list-style: none; padding: 0; margin: 0; } .footer-custom .footer-menu li a { display: block; color: inherit; text-decoration: none; margin-bottom: 6px; } .footer-custom .footer-menu li a:hover { text-decoration: underline; } } /* DESKTOP */ @media (min-width: 768px) { .footer-custom h4 { font-weight: bold; font-size: 18px; margin-bottom: 10px; text-align: left; } .footer-custom .footer-logo-text { margin-top: 10px; max-width: 320px; margin-left: auto; margin-right: auto; font-size: 14px; text-align: center; } .footer-custom .footer-menu { list-style: none; padding: 0; margin: 0; } .footer-custom .footer-menu li a { display: block; color: inherit; text-decoration: none; margin-bottom: 6px; } .footer-custom .footer-menu li a:hover { text-decoration: underline; } .footer-custom .footer-columns { display: flex; justify-content: space-between; align-items: flex-start; gap: 20px; padding: 60px 0; flex-wrap: wrap; } .footer-custom .footer-logo-col { flex: 1 1 25%; } .footer-custom .footer-columns-group { display: flex; flex: 1 1 25%; justify-content: space-between; gap: 60px; } .footer-custom .footer-columns-group .footer-col { flex: 1; text-align: left; } .footer-custom .footer-col.transparency { flex: 1 1 25%; text-align: left; } } .home-posts-pagination-wrapper { text-align: center; margin-top: 30px; MARGIN: 0 AUTO; font-size: 17px; } .home-posts-pagination-wrapper .pagination { display: inline-flex; gap: 8px; } .home-posts-pagination-wrapper .page-numbers { display: inline-flex; align-items: center; justify-content: center; padding: 10px 16px; border: 1px solid #eee; border-radius: 8px; font-weight: 600; color: #111; text-decoration: none; transition: all 0.2s ease; } .home-posts-pagination-wrapper .page-numbers:hover { background-color: #f3f3f3; } .home-posts-pagination-wrapper .page-numbers.current { background-color: #f9f9f9; border: 2px solid #ccc; } .home-posts-title { color: #ff6f00 !important; } .home-posts-tag { color: #ffa000 !important; } .institutional-home h2 { color: #ff6f00 !important; } .institutional-home p { color: #333333 !important; } .benefit-card { background-color: #ffffff !important; border-radius: 15px; padding: 20px; height: 100%; transition: transform 0.3s ease, box-shadow 0.3s ease; } .benefit-card:hover { transform: scale(1.03); box-shadow: 0 8px 24px rgba(0,0,0,0.12); } .benefit-card .card-title { color: #ff6f00 !important; font-weight: bold; display: flex; align-items: center; gap: 0px; margin-bottom: 5px; font-size: 18px; } .benefit-card .card-text { color: #333333 !important; font-size: 14px; } .benefits-block .benefits-title { color: #ffffff; font-size: 22px; text-align: center; margin-bottom: 40px; } .benefits-block .benefits-title strong { color: #ffecb3; } .header { background-color: #ff8f00 !important; } a.nav-link span { color: #ffffff !important; transition: color 0.3s ease; } a.nav-link:hover span { color: #ffe082 !important; } .search-toggle { color: #ffffff !important; } .search-toggle:hover { color: #ffe082 !important; } .fas.fa-search { color: #ffffff !important; } .search-toggle:hover .fas.fa-search { color: #ffe082 !important; } .hero-home h1 { color: #ff6f00 !important; } .hero-home h1 b { color: #ffa000 !important; } .hero-home p.lead { color: #333333 !important; } </style><style> .footer-custom { background-color: #ff6f00 !important; color: #ffffff !important; } .footer-custom a { color: #ffffff !important; } </style><meta name="author" content="Emilly Correa"><style type="text/css">.broken_link, a.broken_link { text-decoration: line-through; }</style><link rel="icon" href="https://medtechgrowths.com/wp-content/uploads/2025/06/cropped-media-21-32x32.png" sizes="32x32" /> <link rel="icon" href="https://medtechgrowths.com/wp-content/uploads/2025/06/cropped-media-21-192x192.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://medtechgrowths.com/wp-content/uploads/2025/06/cropped-media-21-180x180.png" /> <meta name="msapplication-TileImage" content="https://medtechgrowths.com/wp-content/uploads/2025/06/cropped-media-21-270x270.png" /> <style type="text/css" id="wp-custom-css"> .pp-author-boxes-meta { display: none !important; } .cta-robo-seo { background-color: #4CAF50; /* Cor verde padrão */ color: white!important; padding: 20px 30px; border: none; border-radius: 5px; text-align: center; text-decoration: none; display: inline-block; font-size: 25px; cursor: pointer; transition: background-color 0.3s ease, box-shadow 0.3s ease; } .cta-robo-seo:hover { background-color: #45a049; /* Cor verde mais escura no hover */ box-shadow: 0px 0px 10px rgba(0, 128, 0, 0.5); /* Sombra verde suave */ } /* esconder imagem de capa dentro da pagina do post*/ .card-preview.mt-8 { display: none; } /* corrigir espaçamento dos videos nos posts*/ iframe[src*="youtube.com"] { width: 100%; max-width: 100%; height: auto; aspect-ratio: 16 / 9; } </style> <!-- Google Tag Manager --> <!-- End Google Tag Manager --> <!-- Google tag (gtag.js) --> <!-- end Google tag (gtag.js) --> <style> :root { --header-bg-color: #ff8f00; --menu-color: #ffffff; --menu-hover-color: #f0f0f0; } .header { background-color: #ff8f00; } </style> <script src="https://medtechgrowths.com/wp-content/themes/ddmp-theme/js/faq.js?ver=1755715311"></script> </head> <body class="wp-singular post-template-default single single-post postid-720 single-format-standard wp-theme-ddmp-theme"> <!-- Google Tag Manager (noscript) --> <!-- End Google Tag Manager (noscript) --> <div class="page"> <!-- BEGIN header --> <header class="header"> <div class="container"> <nav class="navbar navbar-expand-lg justify-content-between position-relative"> <div class="navbar-brand"> <a class="navbar-logo" href="https://medtechgrowths.com"> <img class="navbar-pic" src="https://medtechgrowths.com/wp-content/uploads/2025/06/med-tech-growths.png" width="160" alt="MED TECH GROWTHS"> </a> </div> <div class="d-flex align-items-center"> <!-- Botão hamburguer --> <button class="navbar-toggler" type="button" data-toggle="collapse" data-target="#navbarDropdown" aria-controls="navbarDropdown" aria-expanded="false" aria-label="Toggle navigation"> <span class="navbar-toggler-icon"></span> </button> <!-- Lupa no mobile --> <div class="search-container d-lg-none ml-2"> <button class="search-toggle"> <i class="fas fa-search"></i> </button> <form class="search-form" role="search" method="get" action="https://medtechgrowths.com/"> <input type="search" name="s" class="search-input" placeholder="Search..." aria-label="Search"> <button type="submit" class="search-submit"><i class="fas fa-arrow-right"></i></button> </form> </div> </div> <!-- Menu colapsável --> <div class="collapse navbar-collapse" id="navbarDropdown"> <ul id="menu-menu-principal" class="navbar-nav" itemscope itemtype="http://www.schema.org/SiteNavigationElement"><li id="menu-item-616" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-616 nav-item"><a itemprop="url" href="https://medtechgrowths.com/" class="nav-link"><span itemprop="name">Home</span></a></li> <li id="menu-item-617" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-617 nav-item"><a itemprop="url" href="https://medtechgrowths.com/category/ai-in-healthcare/" class="nav-link"><span itemprop="name">AI in Healthcare</span></a></li> <li id="menu-item-618" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent active menu-item-618 nav-item"><a itemprop="url" href="https://medtechgrowths.com/category/medtech-startups/" class="nav-link"><span itemprop="name">MedTech Startups</span></a></li> <li id="menu-item-619" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-619 nav-item"><a itemprop="url" href="https://medtechgrowths.com/category/telehealth-solutions/" class="nav-link"><span itemprop="name">Telehealth Solutions</span></a></li> <li id="menu-item-620" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-620 nav-item"><a itemprop="url" href="https://medtechgrowths.com/category/us-healthcare-policy/" class="nav-link"><span itemprop="name">US Healthcare Policy</span></a></li> </ul> <div class="header-article">Mastering US MedTech Reimbursement: A Startup Guide for 2025</div> <div class="share"> <div class="share-title">If this content was useful, please <strong>share it</strong></div> <div class="share-list"> <a href="#" class="share-btn share-twitter btn"> <img class="share-icon" src="https://medtechgrowths.com/wp-content/themes/ddmp-theme/img/icon-twitter-white.svg" alt="Share on Twitter"> <span class="share-label">Share on Twitter</span> </a> <a href="#" class="share-btn share-facebook btn"> <img class="share-icon" src="https://medtechgrowths.com/wp-content/themes/ddmp-theme/img/icon-facebook-white.svg" alt="Share on Facebook"> <span class="share-label">Share on Facebook</span> </a> </div> </div> </div> <!-- Lupa no desktop --> <div class="search-container d-none d-lg-flex ml-auto"> <button class="search-toggle"> <i class="fas fa-search"></i> </button> <form class="search-form" role="search" method="get" action="https://medtechgrowths.com/"> <input type="search" name="s" class="search-input" placeholder="Search..." aria-label="Search"> <button type="submit" class="search-submit"><i class="fas fa-arrow-right"></i></button> </form> </div> </nav> </div> <div class="indicator"> <div class="indicator-position js-indicator-position"></div> </div> </header> <!-- END header --> <!-- BEGIN inner --> <div class="inner"> <article id="post-720" class="post-720 post type-post status-publish format-standard has-post-thumbnail hentry category-medtech-startups"> <div class="container"> <div class="row"> <div class="col-md-8 col-lg-8 mx-auto"> <div class="section section-featured js-section-featured"> <div class="card card-featured card-top m-0"> <div class="card-body"> <h1 class="card-title">Mastering US MedTech Reimbursement: A Startup Guide for 2025</h1> <div class="card-text"></div> <div class="card-author"> <p>By: <b>Emilly Correa</b> on August 20, 2025 </p> </div> </div> <div class="card-preview mt-8"> <img class="card-pic" src="https://medtechgrowths.com/wp-content/uploads/2025/08/medtechgrowths.com_16_1755715294_f59f667b_cover.jpg" alt="Mastering US MedTech Reimbursement: A Startup Guide for 2025" /> </div> </div> </div> <div class="section section-content"> <div class="center"> <div class="content"> <p class="summarization"><strong>Mastering US MedTech Reimbursement: A Practical Guide for Startups in 2025</strong> offers a comprehensive overview of navigating the complex reimbursement landscape, focusing on strategies, key considerations, and practical steps for MedTech startups to secure sustainable financial viability in the US market.</p> <p><!-- Título Principal SEO: US MedTech Reimbursement: Your 2025 Startup Guide --></p> <p>Navigating the US healthcare system can be daunting, especially for MedTech startups. <strong>Mastering US MedTech Reimbursement: A Practical Guide for Startups in 2025</strong> is crucial for ensuring your innovative technology reaches patients and achieves financial success. Let&#8217;s delve into the essential aspects of reimbursement strategies.</p> <p></p> <h2>Understanding the US MedTech Reimbursement Landscape</h2> <p>The US healthcare reimbursement system is a complex web of payers, regulations, and coding systems. Understanding this landscape is the first step towards securing adequate reimbursement for your MedTech innovation. This section provides an overview of the key players and processes involved.</p> <h3>Key Players in US Healthcare Reimbursement</h3> <p>Navigating the US MedTech reimbursement landscape requires knowing the main players. These include government agencies, private insurers, and self-insured employers.</p> <ul> <li><strong>Centers for Medicare &#038; Medicaid Services (CMS):</strong> CMS oversees Medicare (for the elderly and disabled) and Medicaid (for low-income individuals), setting reimbursement policies that often influence private payers.</li> <li><strong>Private Insurers:</strong> Companies like UnitedHealthcare, Anthem, and Aetna provide health insurance to a large segment of the US population. Their reimbursement decisions are crucial for MedTech adoption.</li> <li><strong>Self-Insured Employers:</strong> Many large employers directly pay for their employees&#8217; healthcare costs, giving them significant influence over coverage decisions.</li> </ul> <p><img decoding="async" src="https://medtechgrowths.com/wp-content/uploads/2025/08/medtechgrowths.com_16_1755715294_f59f667b_internal_1.jpg" alt="A flowchart illustrating the US healthcare reimbursement process, starting from the physician's order to the final payment, highlighting the roles of different stakeholders." class="aligncenter size-large"/></p> <h3>The Reimbursement Process: A Simplified View</h3> <p>The reimbursement process generally involves several steps, from the initial medical service to the final payment. Understanding each step is crucial for optimizing your reimbursement strategy.</p> <ul> <li><strong>Coding:</strong> Healthcare providers use standardized coding systems (like CPT and ICD-10) to describe medical procedures and diagnoses. Accurate coding is essential for proper reimbursement.</li> <li><strong>Submission:</strong> Providers submit claims to payers, including the relevant codes and documentation.</li> <li><strong>Review:</strong> Payers review claims to determine medical necessity and coverage eligibility.</li> <li><strong>Adjudication:</strong> Payers either approve or deny the claim based on their policies.</li> <li><strong>Payment:</strong> If approved, the payer reimburses the provider according to the agreed-upon rates.</li> </ul> <p>Understanding these key players and the reimbursement process is essential for MedTech startups aiming to succeed in the US market. By grasping the dynamics of the system, you can better navigate the complexities and secure appropriate reimbursement for your innovations.</p> <h2>Developing a Robust Reimbursement Strategy</h2> <div class="video-container" style="position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; margin-bottom: 20px;"> <iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" width="560" height="315" src="https://www.youtube.com/embed/GcMn2bNJvcA" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen><br /> </iframe> </div> <p>A well-defined reimbursement strategy is vital for MedTech startups. It involves analyzing the market, identifying relevant codes, and developing a compelling value proposition.</p> <h3>Market Analysis and Payer Research</h3> <p>Understanding your target market and the payers within that market is crucial for developing an effective reimbursement strategy. Conduct thorough research to identify payer coverage policies, reimbursement rates, and potential barriers to adoption.</p> <ul> <li><strong>Identify Target Payers:</strong> Determine which payers are most likely to cover your technology based on patient demographics and geographic location.</li> <li><strong>Analyze Coverage Policies:</strong> Review payer policies to understand coverage criteria, coding requirements, and any specific documentation needed.</li> <li><strong>Assess Reimbursement Rates:</strong> Research the reimbursement rates for comparable technologies to estimate potential revenue.</li> </ul> <h3>Coding and Coverage: Key Considerations</h3> <p>Selecting the right codes and securing coverage are critical steps in the reimbursement process. Engage with coding experts and payer representatives to navigate these complexities.</p> <ul> <li><strong>CPT, ICD-10, and HCPCS Codes:</strong> Understand the differences between these coding systems and select the appropriate codes for your technology.</li> <li><strong>New Technology Add-on Payment (NTAP):</strong> Explore opportunities to obtain NTAP status for innovative technologies that provide a substantial clinical improvement.</li> <li><strong>Coverage with Evidence Development (CED):</strong> Consider CED as a pathway to coverage by conducting clinical studies to demonstrate the value of your technology.</li> </ul> <p>Developing a solid reimbursement strategy that includes thorough market analysis, payer research, and careful attention to coding and coverage is essential for MedTech startups aiming to achieve sustainable financial success in the US.</p> <h2>Navigating Coding, Coverage, and Payment</h2> <p>Coding, coverage, and payment are three interconnected pillars supporting successful MedTech reimbursement. They require diligent planning, execution, and adaptation to achieve sustainable financial outcomes.</p> <h3>Mastering Medical Coding for MedTech</h3> <p>Accurate and strategic medical coding is foundational to successful reimbursement. This involves selecting and applying the correct codes from various coding systems to reflect the procedures and diagnoses accurately.</p> <p>Navigating the complexities of CPT, ICD-10, and HCPCS codes requires specialized knowledge. Startups should invest in expertise to ensure claims are coded correctly, reducing the risk of denials and delays.</p> <h3>Securing Coverage for Your Innovation</h3> <p>Obtaining favorable coverage decisions from payers involves demonstrating the clinical and economic value of your MedTech innovation. A well-prepared coverage dossier is essential to support your case.</p> <ul> <li><strong>Clinical Evidence:</strong> Present robust clinical data from well-designed studies to demonstrate the safety and efficacy of your technology.</li> <li><strong>Economic Value:</strong> Highlight the economic benefits of your technology, such as reduced hospital stays, fewer complications, and improved patient outcomes.</li> <li><strong>Payer Engagement:</strong> Proactively engage with payers to understand their coverage criteria and address any concerns they may have.</li> </ul> <p><img decoding="async" src="https://medtechgrowths.com/wp-content/uploads/2025/08/medtechgrowths.com_16_1755715294_f59f667b_internal_2.jpg" alt="A graph comparing the cost-effectiveness of a new MedTech device versus standard treatment, highlighting improved outcomes and reduced overall healthcare costs." class="aligncenter size-large"/></p> <h3>Optimizing Payment Strategies</h3> <p>Negotiating favorable payment rates and optimizing billing practices can significantly impact your revenue. Understand the different payment models and leverage data to support your payment requests.</p> <p>Consider value-based payment models that align payment with patient outcomes. These models can incentivize the adoption of innovative technologies that improve quality and reduce costs.</p> <p>By mastering medical coding, securing coverage through comprehensive documentation, and optimizing payment strategies, MedTech startups can improve their reimbursement success.</p> <h2>Building Relationships with Payers and Providers</h2> <p>Establishing strong relationships with payers and healthcare providers is essential for MedTech startups. These relationships can facilitate coverage decisions, drive adoption, and improve reimbursement outcomes.</p> <h3>Engaging with Payer Organizations</h3> <p>Proactive engagement with payer organizations can help you understand their coverage priorities and demonstrate the value of your technology. Attend industry conferences, participate in payer advisory boards, and schedule meetings with payer representatives.</p> <ul> <li><strong>Understand Payer Priorities:</strong> Identify the clinical areas and patient populations that are of greatest interest to payers.</li> <li><strong>Present Your Value Proposition:</strong> Clearly communicate the clinical and economic benefits of your technology.</li> <li><strong>Address Payer Concerns:</strong> Be prepared to answer questions and address any concerns that payers may have about your technology.</li> </ul> <h3>Collaborating with Healthcare Providers</h3> <p>Partnering with healthcare providers can help you generate clinical data, drive adoption, and improve reimbursement outcomes. Build relationships with key opinion leaders and clinicians who are passionate about your technology.</p> <ul> <li><strong>Conduct Clinical Studies:</strong> Partner with providers to conduct clinical studies that demonstrate the value of your technology in real-world settings.</li> <li><strong>Provide Training and Support:</strong> Offer training and support to providers to ensure they are comfortable using your technology.</li> <li><strong>Gather Feedback:</strong> Solicit feedback from providers to identify areas for improvement and refine your technology.</li> </ul> <p>Building strong relationships with both payers and providers can give MedTech startups a competitive edge, improving chances of coverage and adoption.</p> <h2>Leveraging Real-World Evidence and Data Analytics</h2> <p>Real-world evidence (RWE) and data analytics are increasingly important in healthcare reimbursement. Leveraging these tools can help you demonstrate the value of your technology and support your reimbursement claims.</p> <h3>Collecting Real-World Evidence</h3> <p>RWE is data collected outside of traditional clinical trials, such as electronic health records, claims data, and patient registries. This type of data can provide valuable insights into the performance of your technology in real-world settings.</p> <ul> <li><strong>Identify Relevant Data Sources:</strong> Determine which data sources are most relevant to your technology.</li> <li><strong>Collect and Analyze Data:</strong> Collect and analyze data to generate insights into the clinical and economic outcomes of your technology.</li> <li><strong>Publish Your Findings:</strong> Publish your findings in peer-reviewed journals to disseminate your results and build credibility.</li> </ul> <h3>Utilizing Data Analytics</h3> <p>Data analytics can help you identify trends, patterns, and insights in your data. Use data analytics to demonstrate the value of your technology to payers and providers.</p> <ul> <li><strong>Identify Key Performance Indicators (KPIs):</strong> Determine which KPIs are most important to payers and providers.</li> <li><strong>Track and Monitor KPIs:</strong> Track and monitor KPIs to demonstrate the performance of your technology.</li> <li><strong>Communicate Your Results:</strong> Communicate your results to payers and providers to demonstrate the value of your technology.</li> </ul> <p>Leveraging real-world evidence and data analytics not only boosts your chances of reimbursement but also builds trust and credibility with payers and providers.</p> <h2>Preparing for 2025: Trends and Predictions</h2> <p>As we approach 2025, several trends are shaping the MedTech reimbursement landscape. Staying ahead of these trends is crucial for startups looking to succeed in the US market.</p> <h3>Increased Focus on Value-Based Care</h3> <p>Value-based care models, which focus on paying for outcomes rather than services, are becoming increasingly prevalent. MedTech startups need to demonstrate the value of their technologies in terms of improved patient outcomes and reduced costs.</p> <p>Embrace value-based payment models and align incentives with payers and providers to deliver value to patients and the healthcare system. This includes focusing on preventive care and chronic disease management.</p> <h3>Greater Emphasis on Digital Health and Telemedicine</h3> <p>Digital health technologies and telemedicine are transforming healthcare delivery. MedTech startups should explore opportunities to integrate their technologies with digital health platforms and telemedicine services.</p> <p>Telehealth is expanding access to care, particularly in rural areas, and driving demand for remote monitoring devices.</p> <h3>Evolving Regulatory Landscape</h3> <p>The regulatory landscape for MedTech devices is constantly evolving. Stay informed about changes in FDA regulations, coding guidelines, and reimbursement policies. Regularly review CMS announcements and payer updates.</p> <p>By anticipating these trends and adapting your strategies, you can position your MedTech startup for success in the dynamic US reimbursement environment. Continuous learning and adaptation are imperative.</p> <p><!-- Início da área da tabela minimalista --></p> <div style="text-align: center; margin-bottom: 20px; margin-top: 20px;"> <!-- Tabela principal --></p> <table style="border-collapse: collapse; margin: 0 auto; display: inline-table; border: 1px solid #000000; font-family: Arial, sans-serif; font-size: 14px;"> <!-- Cabeçalho da Tabela --></p> <thead> <tr style="background-color: #000000; color: white;"> <th style="text-align: center; width: 30%; border: 1px solid #000000; padding: 8px;">Key Point</th> <th style="border: 1px solid #000000; padding: 8px; text-align: center;">Brief Description</th> </tr> </thead> <p> <!-- Corpo da Tabela --></p> <tbody> <!-- Linha 1 --></p> <tr style="border-bottom: 1px solid #000000; background-color: #f9f9f9;"> <td style="font-weight: bold; text-align: center; border: 1px solid #000000; padding: 8px;">💡 Reimbursement Strategy</td> <td style="border: 1px solid #000000; padding: 8px;">Develop a robust reimbursement strategy early on, considering market dynamics and payer policies.</td> </tr> <p> <!-- Linha 2 --></p> <tr style="border-bottom: 1px solid #000000;"> <td style="font-weight: bold; text-align: center; border: 1px solid #000000; padding: 8px;">🤝 Payer Relationships</td> <td style="border: 1px solid #000000; padding: 8px;">Build strong relationships with payers to facilitate coverage decisions and adoption.</td> </tr> <p> <!-- Linha 3 --></p> <tr style="border-bottom: 1px solid #000000; background-color: #f9f9f9;"> <td style="font-weight: bold; text-align: center; border: 1px solid #000000; padding: 8px;">📊 Real-World Evidence</td> <td style="border: 1px solid #000000; padding: 8px;">Leverage real-world evidence to demonstrate the value of your technology.</td> </tr> <p> <!-- Linha 4 (Opcional, se necessário para o tópico 'Mastering US MedTech Reimbursement: A Practical Guide for Startups in 2025') --></p> <tr style="background-color: #ffffff;"> <td style="font-weight: bold; text-align: center; border: 1px solid #000000; padding: 8px;">🔮 2025 Trends</td> <td style="border: 1px solid #000000; padding: 8px;">Prepare for trends like value-based care, digital health, and evolving regulations.</td> </tr> </tbody> </table> </div> <p><!-- Fim da tabela minimalista --></p> <h2>Frequently Asked Questions (FAQ)</h2> <p><!-- FAQ Item 1 --></p> <div class="faq-item"> <div class="faq-question">What is the first step in mastering US MedTech reimbursement?<span class="arrow">▼</span></div> <div id="faq-answer-1" class="faq-answer"> <p>The initial step is to thoroughly understand the US healthcare reimbursement landscape, including key players such as CMS and private insurers, as well as the overall reimbursement process.</p> </div> </div> <p><!-- FAQ Item 2 --></p> <div class="faq-item"> <div class="faq-question">Why is coding so important for MedTech reimbursement?<span class="arrow">▼</span></div> <div id="faq-answer-2" class="faq-answer"> <p>Accurate coding using systems like CPT and ICD-10 is essential for proper reimbursement because it ensures claims are correctly processed and reflect the medical services provided.</p> </div> </div> <p><!-- FAQ Item 3 --></p> <div class="faq-item"> <div class="faq-question">How can startups build relationships with payers?<span class="arrow">▼</span></div> <div id="faq-answer-3" class="faq-answer"> <p>Startups can build relationships with payers by attending industry conferences, participating in advisory boards, and scheduling direct meetings to present their value proposition.</p> </div> </div> <p><!-- FAQ Item 4 --></p> <div class="faq-item"> <div class="faq-question">What is real-world evidence and why is it important?<span class="arrow">▼</span></div> <div id="faq-answer-4" class="faq-answer"> <p>Real-world evidence is data collected outside clinical trials, offering insights into technology performance in real settings, and supporting reimbursement claims by demonstrating tangible outcomes.</p> </div> </div> <p><!-- FAQ Item 5 --></p> <div class="faq-item"> <div class="faq-question">What trends should MedTech startups prepare for by 2025?<span class="arrow">▼</span></div> <div id="faq-answer-5" class="faq-answer"> <p>By 2025, MedTech startups must prepare for a greater focus on value-based care, growing digital health integration, and an evolving regulatory environment, requiring continuous adaptation.</p> </div> </div> <h2>Conclusion</h2> <p>Mastering US MedTech reimbursement requires a multifaceted approach that combines a deep understanding of the healthcare landscape, strategic planning, strong relationships, and a commitment to demonstrating value. By focusing on these key areas, MedTech startups can increase their chances of success in the competitive US market.</p> <p><!-- Início da área do botão --></p> <div style="text-align: center;"><a href="/category/medtech-startups" style="background-color: #000000; color: white; border: 1px solid #000000; cursor: pointer; padding: 8px 16px; border-radius: 8px; display: inline-block; margin: 0 auto; text-align: center; white-space: nowrap; transition: background-color 0.3s ease; text-decoration: none;">Read more content</a></div> <p><!-- Fim da área do botão --></p> </div> </div> </div> <div class="author-bio-section"> <div class="author-avatar"> <img alt='' src='https://secure.gravatar.com/avatar/0c41178f1747957ea608c344f8b50b0c200f2e5fd06488356d8e998ef2c263ec?s=80&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/0c41178f1747957ea608c344f8b50b0c200f2e5fd06488356d8e998ef2c263ec?s=160&#038;d=mm&#038;r=g 2x' class='avatar avatar-80 photo' height='80' width='80' decoding='async'/> </div> <div class="author-info"> <h3 class="author-name">Emilly Correa</h3> <p class="author-description">Emilly Correa has a degree in journalism and a postgraduate degree in Digital Marketing, specializing in Content Production for Social Media. With experience in copywriting and blog management, she combines her passion for writing with digital engagement strategies. She has worked in communications agencies and now dedicates herself to producing informative articles and trend analyses.</p> </div> </div> </div> </div> </div> <div class="section section-more"> <div class="container"> <div class="crp_related "><div class="row"><div class="col-6 col-md-6 col-lg-4 card"><a href="https://medtechgrowths.com/medtech-startups/the-ultimate-guide-to-us-medtech-startup-accelerators/" class="crp_link post-723"><figure><img width="360" height="180" src="https://medtechgrowths.com/wp-content/uploads/2025/08/medtechgrowths.com_16_1755715283_9dc6d977_cover-360x180.jpg" class="crp_featured crp_thumb thumb-list" alt="The Ultimate Guide to US MedTech Startup Accelerators - Cover Image" style="" title="The Ultimate Guide to US MedTech Startup Accelerators" decoding="async" fetchpriority="high" /></figure><span class="crp_title">The Ultimate Guide to US MedTech Startup Accelerators</span></a></div><div class="col-6 col-md-6 col-lg-4 card"><a href="https://medtechgrowths.com/medtech-startups/us-medtech-startup-pitch-deck-essentials-for-2025-investors/" class="crp_link post-752"><figure><img width="360" height="180" src="https://medtechgrowths.com/wp-content/uploads/2025/08/medtechgrowths.com_16_1755715519_1b9720b1_cover-360x180.jpg" class="crp_featured crp_thumb thumb-list" alt="US MedTech Startup Pitch Deck: Essentials for 2025 Investors - Cover Image" style="" title="US MedTech Startup Pitch Deck: Essentials for 2025 Investors" decoding="async" loading="lazy" /></figure><span class="crp_title">US MedTech Startup Pitch Deck: Essentials for 2025 Investors</span></a></div><div class="col-6 col-md-6 col-lg-4 card"><a href="https://medtechgrowths.com/medtech-startups/us-medtech-startup-valuation-a-2025-guide-for-founders/" class="crp_link post-756"><figure><img width="360" height="180" src="https://medtechgrowths.com/wp-content/uploads/2025/08/medtechgrowths.com_16_1755715584_3534e773_cover-360x180.jpg" class="crp_featured crp_thumb thumb-list" alt="US MedTech Startup Valuation: A 2025 Guide for Founders - Cover Image" style="" title="US MedTech Startup Valuation: A 2025 Guide for Founders" decoding="async" loading="lazy" /></figure><span class="crp_title">US MedTech Startup Valuation: A 2025 Guide for Founders</span></a></div><div class="col-6 col-md-6 col-lg-4 card"><a href="https://medtechgrowths.com/medtech-startups/us-medtech-startup-legal-checklist-7-essential-steps/" class="crp_link post-712"><figure><img width="360" height="180" src="https://medtechgrowths.com/wp-content/uploads/2025/08/medtechgrowths.com_16_1755715283_296a6da5_cover-360x180.jpg" class="crp_featured crp_thumb thumb-list" alt="US MedTech Startup Legal Checklist: 7 Essential Steps - Cover Image" style="" title="US MedTech Startup Legal Checklist: 7 Essential Steps" decoding="async" loading="lazy" /></figure><span class="crp_title">US MedTech Startup Legal Checklist: 7 Essential Steps</span></a></div><div class="col-6 col-md-6 col-lg-4 card"><a href="https://medtechgrowths.com/medtech-startups/us-medtech-startup-grants-funding-opportunities-for-early-stage-compan/" class="crp_link post-768"><figure><img width="360" height="180" src="https://medtechgrowths.com/wp-content/uploads/2025/08/medtechgrowths.com_16_1755715587_fc7503ac_cover-360x180.jpg" class="crp_featured crp_thumb thumb-list" alt="US MedTech Startup Grants: Funding Opportunities for Early-Stage Companies in 2025 - Cover Image" style="" title="US MedTech Startup Grants: Funding Opportunities for Early-Stage Companies in 2025" decoding="async" loading="lazy" /></figure><span class="crp_title">US MedTech Startup Grants: Funding Opportunities for&hellip;</span></a></div><div class="col-6 col-md-6 col-lg-4 card"><a href="https://medtechgrowths.com/medtech-startups/us-medtech-startup-exit-strategies-acquisition-vs-ipo-2025/" class="crp_link post-844"><figure><img width="360" height="180" src="https://medtechgrowths.com/wp-content/uploads/2025/08/medtechgrowths.com_16_1755715283_3ed81f64_cover-360x180.jpg" class="crp_featured crp_thumb thumb-list" alt="US MedTech Startup Exit Strategies: Acquisition vs. IPO (2025) - Cover Image" style="" title="US MedTech Startup Exit Strategies: Acquisition vs. IPO (2025)" decoding="async" loading="lazy" /></figure><span class="crp_title">US MedTech Startup Exit Strategies: Acquisition vs.&hellip;</span></a></div></div><div class="crp_clear"></div></div> </div> </div> </article> </div> <!-- END inner --> <script src="https://cdn.jsdelivr.net/npm/swiper@10/swiper-bundle.min.js"></script> <script> document.addEventListener('DOMContentLoaded', function () { const swiperBenefits = new Swiper('.benefits-swiper', { loop: false, spaceBetween: 16, pagination: { el: '.swiper-benefits-pagination', clickable: true }, breakpoints: { 0: { slidesPerView: 1 }, 768: { slidesPerView: 3 }, 1024: { slidesPerView: 5 } } }); }); </script> <script> document.addEventListener('DOMContentLoaded', function () { const postSwiper = new Swiper('.home-posts-mobile', { loop: false, spaceBetween: 30, slidesPerView: 1, centeredSlides: true, initialSlide: 0, autoHeight: false, pagination: { el: '.home-posts-mobile .swiper-pagination', clickable: true }, navigation: { nextEl: '.home-posts-mobile .swiper-button-next', prevEl: '.home-posts-mobile .swiper-button-prev', }, breakpoints: { 480: { slidesPerView: 1, }, 640: { slidesPerView: 1, }, 768: { slidesPerView: 1, } } }); }); </script> <script> document.addEventListener('DOMContentLoaded', function () { document.querySelectorAll('.search-toggle').forEach(function (toggle) { toggle.addEventListener('click', function (e) { const container = toggle.closest('.search-container'); container.classList.toggle('open'); e.stopPropagation(); }); }); document.addEventListener('click', function (e) { document.querySelectorAll('.search-container.open').forEach(function (container) { if (!container.contains(e.target)) { container.classList.remove('open'); } }); }); }); </script> <footer class="footer-custom" style="background-color: #ff6f00; color: #ffffff;"> <div class="container"> <div class="footer-columns" style="padding: 60px 0;"> <!-- Logo + texto --> <div class="footer-logo-col" style="text-align: center; margin-bottom: 30px;"> <img src="https://medtechgrowths.com/wp-content/uploads/2025/06/med-tech-growths.png" alt="Logo" width="180" style="margin: 0 auto 20px;"> </div> <!-- Grupo de colunas --> <div class="footer-columns-group"> <div class="footer-col"> <h4>Company</h4> <ul id="menu-menu-principal-1" class="footer-menu" itemscope itemtype="http://www.schema.org/SiteNavigationElement"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-616"><a href="https://medtechgrowths.com/">Home</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-617"><a href="https://medtechgrowths.com/category/ai-in-healthcare/">AI in Healthcare</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-618"><a href="https://medtechgrowths.com/category/medtech-startups/">MedTech Startups</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-619"><a href="https://medtechgrowths.com/category/telehealth-solutions/">Telehealth Solutions</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-620"><a href="https://medtechgrowths.com/category/us-healthcare-policy/">US Healthcare Policy</a></li> </ul> </div> <div class="footer-col"> <h4>Legal</h4> <ul id="menu-menu-rodape" class="footer-menu" itemscope itemtype="http://www.schema.org/SiteNavigationElement"><li id="menu-item-621" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-621"><a href="https://medtechgrowths.com/contact/">Contact</a></li> <li id="menu-item-622" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-622"><a href="https://medtechgrowths.com/about-us/">About Us</a></li> <li id="menu-item-623" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-623"><a href="https://medtechgrowths.com/terms-and-conditions/">Terms and Conditions</a></li> <li id="menu-item-624" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-624"><a href="https://medtechgrowths.com/privacy-policy/">Privacy Policy</a></li> </ul> </div> </div> <!-- Coluna de Transparência --> <div class="footer-col transparency"> <h4>Disclaimer</h4> <p>The information provided on MedTechGrowths.com is for informational purposes only and does not constitute medical or professional advice. We assume no responsibility or liability for any actions taken based on this information. Users are advised to consult with qualified professionals for specific guidance. All content is subject to our terms and conditions.</p> </div> </div> </div> <!-- Linha separadora de tela cheia --> <div style="width: 100%; border-top: 1px solid #ff8f00;"></div> <!-- Container final de copyright --> <div style="width: 100%; background-color: #c43e00; padding: 12px 0; color: #ffffff; text-align: center;"> <div class="container"> <p style="font-size: 12px; margin: 0;">© 2025 medtechgrowths.com. All rights reserved.</p> <p style="font-size: 11px; margin: 5px 0 0 0; opacity: 0.8;"></p> </div> </div> </footer> <script type="speculationrules"> {"prefetch":[{"source":"document","where":{"and":[{"href_matches":"\/*"},{"not":{"href_matches":["\/wp-*.php","\/wp-admin\/*","\/wp-content\/uploads\/*","\/wp-content\/*","\/wp-content\/plugins\/*","\/wp-content\/themes\/ddmp-theme\/*","\/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]} </script> <script id="ckyBannerTemplate" type="text/template"><div class="cky-overlay cky-hide"></div><div class="cky-btn-revisit-wrapper cky-revisit-hide" data-cky-tag="revisit-consent" data-tooltip="Consent Preferences" style="background-color:#0056A7"> <button class="cky-btn-revisit" aria-label="Consent Preferences"> <img src="https://medtechgrowths.com/wp-content/plugins/cookie-law-info/lite/frontend/images/revisit.svg" alt="Revisit consent button"> </button></div><div class="cky-consent-container cky-hide" tabindex="0"> <div class="cky-consent-bar" data-cky-tag="notice" style="background-color:#FFFFFF;border-color:#F4F4F4"> <div class="cky-notice"> <p class="cky-title" role="heading" aria-level="1" data-cky-tag="title" style="color:#212121">We value your privacy</p><div class="cky-notice-group"> <div class="cky-notice-des" data-cky-tag="description" style="color:#212121"> <p>We use cookies to enhance your browsing experience, serve personalised ads or content, and analyse our traffic. By clicking "Accept All", you consent to our use of cookies.</p> </div><div class="cky-notice-btn-wrapper" data-cky-tag="notice-buttons"> <button class="cky-btn cky-btn-customize" aria-label="Customise" data-cky-tag="settings-button" style="color:#1863DC;background-color:transparent;border-color:#1863DC">Customise</button> <button class="cky-btn cky-btn-reject" aria-label="Reject All" data-cky-tag="reject-button" style="color:#1863DC;background-color:transparent;border-color:#1863DC">Reject All</button> <button class="cky-btn cky-btn-accept" aria-label="Accept All" data-cky-tag="accept-button" style="color:#FFFFFF;background-color:#1863DC;border-color:#1863DC">Accept All</button> </div></div></div></div></div><div class="cky-modal" tabindex="0"> <div class="cky-preference-center" data-cky-tag="detail" style="color:#212121;background-color:#FFFFFF;border-color:#F4F4F4"> <div class="cky-preference-header"> <span class="cky-preference-title" role="heading" aria-level="1" data-cky-tag="detail-title" style="color:#212121">Customise Consent Preferences</span> <button class="cky-btn-close" aria-label="[cky_preference_close_label]" data-cky-tag="detail-close"> <img src="https://medtechgrowths.com/wp-content/plugins/cookie-law-info/lite/frontend/images/close.svg" alt="Close"> </button> </div><div class="cky-preference-body-wrapper"> <div class="cky-preference-content-wrapper" data-cky-tag="detail-description" style="color:#212121"> <p>We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.</p><p>The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. </p><p>We also use third-party cookies that help us analyse how you use this website, store your preferences, and provide the content and advertisements that are relevant to you. These cookies will only be stored in your browser with your prior consent.</p><p>You can choose to enable or disable some or all of these cookies but disabling some of them may affect your browsing experience.</p> </div><div class="cky-accordion-wrapper" data-cky-tag="detail-categories"> <div class="cky-accordion" id="ckyDetailCategorynecessary"> <div class="cky-accordion-item"> <div class="cky-accordion-chevron"><i class="cky-chevron-right"></i></div> <div class="cky-accordion-header-wrapper"> <div class="cky-accordion-header"><button class="cky-accordion-btn" aria-label="Necessary" data-cky-tag="detail-category-title" style="color:#212121">Necessary</button><span class="cky-always-active">Always Active</span> <div class="cky-switch" data-cky-tag="detail-category-toggle"><input type="checkbox" id="ckySwitchnecessary"></div> </div> <div class="cky-accordion-header-des" data-cky-tag="detail-category-description" style="color:#212121"> <p>Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.</p></div> </div> </div> <div class="cky-accordion-body"> <div class="cky-audit-table" data-cky-tag="audit-table" style="color:#212121;background-color:#f4f4f4;border-color:#ebebeb"><p class="cky-empty-cookies-text">No cookies to display.</p></div> </div> </div><div class="cky-accordion" id="ckyDetailCategoryfunctional"> <div class="cky-accordion-item"> <div class="cky-accordion-chevron"><i class="cky-chevron-right"></i></div> <div class="cky-accordion-header-wrapper"> <div class="cky-accordion-header"><button class="cky-accordion-btn" aria-label="Functional" data-cky-tag="detail-category-title" style="color:#212121">Functional</button><span class="cky-always-active">Always Active</span> <div class="cky-switch" data-cky-tag="detail-category-toggle"><input type="checkbox" id="ckySwitchfunctional"></div> </div> <div class="cky-accordion-header-des" data-cky-tag="detail-category-description" style="color:#212121"> <p>Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.</p></div> </div> </div> <div class="cky-accordion-body"> <div class="cky-audit-table" data-cky-tag="audit-table" style="color:#212121;background-color:#f4f4f4;border-color:#ebebeb"><p class="cky-empty-cookies-text">No cookies to display.</p></div> </div> </div><div class="cky-accordion" id="ckyDetailCategoryanalytics"> <div class="cky-accordion-item"> <div class="cky-accordion-chevron"><i class="cky-chevron-right"></i></div> <div class="cky-accordion-header-wrapper"> <div class="cky-accordion-header"><button class="cky-accordion-btn" aria-label="Analytics" data-cky-tag="detail-category-title" style="color:#212121">Analytics</button><span class="cky-always-active">Always Active</span> <div class="cky-switch" data-cky-tag="detail-category-toggle"><input type="checkbox" id="ckySwitchanalytics"></div> </div> <div class="cky-accordion-header-des" data-cky-tag="detail-category-description" style="color:#212121"> <p>Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.</p></div> </div> </div> <div class="cky-accordion-body"> <div class="cky-audit-table" data-cky-tag="audit-table" style="color:#212121;background-color:#f4f4f4;border-color:#ebebeb"><p class="cky-empty-cookies-text">No cookies to display.</p></div> </div> </div><div class="cky-accordion" id="ckyDetailCategoryperformance"> <div class="cky-accordion-item"> <div class="cky-accordion-chevron"><i class="cky-chevron-right"></i></div> <div class="cky-accordion-header-wrapper"> <div class="cky-accordion-header"><button class="cky-accordion-btn" aria-label="Performance" data-cky-tag="detail-category-title" style="color:#212121">Performance</button><span class="cky-always-active">Always Active</span> <div class="cky-switch" data-cky-tag="detail-category-toggle"><input type="checkbox" id="ckySwitchperformance"></div> </div> <div class="cky-accordion-header-des" data-cky-tag="detail-category-description" style="color:#212121"> <p>Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.</p></div> </div> </div> <div class="cky-accordion-body"> <div class="cky-audit-table" data-cky-tag="audit-table" style="color:#212121;background-color:#f4f4f4;border-color:#ebebeb"><p class="cky-empty-cookies-text">No cookies to display.</p></div> </div> </div><div class="cky-accordion" id="ckyDetailCategoryadvertisement"> <div class="cky-accordion-item"> <div class="cky-accordion-chevron"><i class="cky-chevron-right"></i></div> <div class="cky-accordion-header-wrapper"> <div class="cky-accordion-header"><button class="cky-accordion-btn" aria-label="Advertisement" data-cky-tag="detail-category-title" style="color:#212121">Advertisement</button><span class="cky-always-active">Always Active</span> <div class="cky-switch" data-cky-tag="detail-category-toggle"><input type="checkbox" id="ckySwitchadvertisement"></div> </div> <div class="cky-accordion-header-des" data-cky-tag="detail-category-description" style="color:#212121"> <p>Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.</p></div> </div> </div> <div class="cky-accordion-body"> <div class="cky-audit-table" data-cky-tag="audit-table" style="color:#212121;background-color:#f4f4f4;border-color:#ebebeb"><p class="cky-empty-cookies-text">No cookies to display.</p></div> </div> </div> </div></div><div class="cky-footer-wrapper"> <span class="cky-footer-shadow"></span> <div class="cky-prefrence-btn-wrapper" data-cky-tag="detail-buttons"> <button class="cky-btn cky-btn-reject" aria-label="Reject All" data-cky-tag="detail-reject-button" style="color:#1863DC;background-color:transparent;border-color:#1863DC"> Reject All </button> <button class="cky-btn cky-btn-preferences" aria-label="Save My Preferences" data-cky-tag="detail-save-button" style="color:#1863DC;background-color:transparent;border-color:#1863DC"> Save My Preferences </button> <button class="cky-btn cky-btn-accept" aria-label="Accept All" data-cky-tag="detail-accept-button" style="color:#ffffff;background-color:#1863DC;border-color:#1863DC"> Accept All </button> </div></div></div></div></script><script type="text/javascript" src="https://medtechgrowths.com/wp-content/themes/ddmp-theme/js/search-toggle.js?ver=1755715311" id="search-toggle-js"></script> </body> </html>