Understanding the implications of the new drug pricing negotiation provisions under the Inflation Reduction Act involves analyzing potential savings, impacts on pharmaceutical innovation, and changes in healthcare access for Americans.

The Inflation Reduction Act (IRA) introduces significant changes to drug pricing in the United States, primarily through negotiation provisions. **Understanding the implications of the new drug pricing negotiation provisions under the Inflation Reduction Act** is crucial for stakeholders across the healthcare spectrum, from pharmaceutical companies and insurers to patients and policymakers. This article will delve into the details of these provisions, exploring their potential effects on drug prices, innovation, and access to medications.

The Genesis of Drug Pricing Negotiation in the IRA

The Inflation Reduction Act, signed into law in August 2022, represents a landmark effort to address rising healthcare costs in the United States. A central component of the Act is its provisions allowing Medicare to negotiate the prices of certain prescription drugs. This marks a significant shift from the previous policy, where pharmaceutical companies largely dictated drug prices without direct negotiation.

The rationale behind these provisions is to lower drug costs for both Medicare and its beneficiaries. High drug prices have been a long-standing concern, contributing to financial strain for patients and increasing overall healthcare expenditures. By empowering Medicare to negotiate, the government aims to reduce these costs and make medications more affordable.

A graph showing the rising costs of prescription drugs in the US over the past two decades, with a highlighted section indicating the potential cost savings from the Inflation Reduction Act's negotiation provisions.

Key Provisions of the Negotiation Framework

The drug price negotiation framework outlined in the IRA involves several key elements. These include the selection of drugs eligible for negotiation, the negotiation process itself, and the enforcement mechanisms to ensure compliance.

  • Drug Selection: The Secretary of Health and Human Services is responsible for selecting drugs for negotiation. These selections are based on factors such as the drug’s cost to Medicare, the availability of therapeutic alternatives, and the time since the drug was initially approved.
  • Negotiation Process: The negotiation process involves several rounds of discussions between the government and pharmaceutical companies. Factors considered during negotiation include research and development costs, clinical benefits, and the prices of similar drugs in other countries.
  • Enforcement Mechanisms: To ensure compliance, the IRA includes penalties for pharmaceutical companies that refuse to negotiate or fail to comply with the negotiated prices. These penalties can include excise taxes and exclusion from Medicare and Medicaid programs.

The implementation of these provisions is expected to unfold over several years, with the first negotiated prices taking effect in 2026. The initial focus will be on a small number of high-expenditure single-source drugs, with the number of drugs subject to negotiation gradually increasing over time.

Potential Impact on Pharmaceutical Innovation

One of the most debated aspects of the IRA’s drug pricing negotiation provisions is their potential impact on pharmaceutical innovation. Proponents argue that these provisions will not significantly hinder innovation, while critics contend that they could stifle investment in research and development.

Pharmaceutical companies often argue that high drug prices are necessary to recoup the substantial costs associated with developing new drugs. They claim that reducing drug prices through negotiation could lead to decreased investment in research and development, ultimately resulting in fewer new treatments for patients.

Arguments for Limited Impact on Innovation

Several factors suggest that the IRA’s drug pricing negotiation provisions may have a limited impact on pharmaceutical innovation. First, the negotiation process is designed to consider factors such as research and development costs and clinical benefits, which could help ensure that pharmaceutical companies are fairly compensated for their investments.

  • Targeted Negotiations: The law targets specific high-cost drugs, not all medications.
  • Incentives for Innovation: Companies still have incentives to innovate with new drugs that offer significant clinical improvements.
  • Negotiation Timeframe: Negotiations typically begin several years after a drug’s initial approval, giving companies time to recoup initial investments.

Additionally, some argue that the current drug pricing system in the United States is inefficient and that negotiation could lead to a more rational allocation of resources. By reducing drug costs, the government could free up funds for other healthcare priorities, including research and development.

A depiction of a research laboratory, with scientists working on drug development and innovation. The image aims to represent the potential impact of drug pricing negotiations on pharmaceutical research.

Effects on Healthcare Access and Affordability

A primary goal of the IRA’s drug pricing negotiation provisions is to improve healthcare access and affordability for Americans. High drug prices often force individuals to choose between medications and other essential needs, leading to adverse health outcomes and increased healthcare costs in the long run.

By lowering drug prices, the IRA aims to make medications more affordable and accessible, particularly for seniors and individuals with chronic conditions. This could lead to improved medication adherence, better health outcomes, and reduced healthcare expenditures.

Projected Savings for Medicare and Patients

The Congressional Budget Office (CBO) has estimated that the IRA’s drug pricing negotiation provisions could generate significant savings for Medicare and its beneficiaries. These savings could be used to reduce premiums, expand coverage, and fund other healthcare initiatives.

  • Reduced Out-of-Pocket Costs: Lower drug prices can directly reduce out-of-pocket costs for patients.
  • Medicare Savings: Medicare can save billions of dollars, which can be reinvested in other healthcare programs.
  • Improved Access: More affordable medications can lead to better adherence and improved health outcomes.

However, it’s important to note that the actual savings may vary depending on several factors, including the specific drugs selected for negotiation and the outcomes of the negotiation process. Additionally, some argue that the savings may be offset by increased drug prices for individuals with private insurance.

Challenges and Potential Unintended Consequences

While the IRA’s drug pricing negotiation provisions hold promise for reducing healthcare costs and improving access to medications, they also present several challenges and potential unintended consequences. These include legal challenges from pharmaceutical companies, potential delays in drug approvals, and shifts in pharmaceutical investment strategies.

Pharmaceutical companies have already indicated their intention to challenge the IRA’s drug pricing negotiation provisions in court. They argue that these provisions violate their patent rights and undermine the incentives for pharmaceutical innovation. If these legal challenges are successful, they could significantly undermine the effectiveness of the IRA.

Addressing Potential Challenges

To mitigate these challenges and potential unintended consequences, policymakers may need to consider several strategies. These include refining the negotiation process, providing incentives for pharmaceutical innovation, and addressing concerns about potential delays in drug approvals.

  • Clear Negotiation Guidelines: Establishing clear guidelines for the negotiation process can help ensure fairness and transparency.
  • Incentives for Innovation: Providing incentives, such as tax credits or extended exclusivity periods, can encourage continued investment in research and development.
  • Streamlined Approval Processes: Streamlining the drug approval process can help ensure that new drugs reach patients in a timely manner.

Additionally, ongoing monitoring and evaluation of the IRA’s impact on drug prices, innovation, and access to medications will be crucial for identifying and addressing any unintended consequences.

The Future of Drug Pricing in the United States

The IRA’s drug pricing negotiation provisions represent a significant step towards addressing rising healthcare costs in the United States. However, they are just one piece of the puzzle, and further reforms may be needed to ensure a sustainable and equitable healthcare system.

As the implementation of the IRA unfolds, it will be important to monitor its impact on drug prices, innovation, and access to medications. This will require collaboration among policymakers, pharmaceutical companies, insurers, and patients to ensure that the benefits of the Act are fully realized.

Potential Future Reforms

Looking ahead, several potential reforms could further improve the drug pricing system in the United States. These include:

  1. Expanding the number of drugs subject to negotiation.
  2. Allowing Medicare to negotiate prices for drugs sold in retail pharmacies.
  3. Importing drugs from other countries with lower prices.
  4. Implementing value-based pricing models that link drug prices to clinical outcomes.

Ultimately, the goal is to create a healthcare system that balances the need for affordable medications with the incentives for pharmaceutical innovation. This will require ongoing dialogue and collaboration among all stakeholders to ensure that the system is fair, sustainable, and effective.

Key Aspect Brief Description
💰 Negotiation Power Medicare can now negotiate drug prices directly, impacting costs.
💊 Drug Affordability Aims to lower drug prices, particularly benefiting seniors.
🔬 Innovation Debate Concerns exist regarding potential impacts on pharmaceutical innovation.
⚖️ Legal Challenges Pharmaceutical companies may challenge the provisions in court.

Frequently Asked Questions

What is the Inflation Reduction Act (IRA)?

The Inflation Reduction Act is a U.S. law passed in 2022 aimed at addressing healthcare costs, climate change, and tax reform. It allows Medicare to negotiate drug prices, affecting affordability.

How does the IRA affect drug pricing negotiation?

It enables Medicare to negotiate prices for certain high-cost prescription drugs directly with pharmaceutical companies, aiming to reduce costs for both the government and patients.

What are the potential benefits of the IRA?

The potential benefits include lower drug costs for Medicare beneficiaries, reduced healthcare expenditures, and improved access to essential medications for seniors and individuals with chronic conditions.

What are the potential drawbacks of the IRA?

Potential drawbacks include concerns that it could stifle pharmaceutical innovation by reducing incentives for research and development of new drugs, and possible legal challenges from drug manufacturers.

When will the negotiated drug prices take effect?

The negotiated drug prices are expected to take effect starting in 2026, with the initial focus on a small number of high-expenditure single-source drugs selected for negotiation.

Conclusion

The Inflation Reduction Act’s drug pricing negotiation provisions represent a significant shift in US healthcare policy, aiming to lower drug costs and improve healthcare access. While the long-term effects on pharmaceutical innovation and healthcare outcomes remain to be seen, the IRA marks a notable effort to address the challenges of rising drug prices in the United States.

Emilly Correa

Emilly Correa has a degree in journalism and a postgraduate degree in Digital Marketing, specializing in Content Production for Social Media. With experience in copywriting and blog management, she combines her passion for writing with digital engagement strategies. She has worked in communications agencies and now dedicates herself to producing informative articles and trend analyses.

<!doctype html> <html lang="en-US"> <head> <link rel='preload' as='script' href='https://securepubads.g.doubleclick.net/tag/js/gpt.js' /> <!-- wrapper --> <!-- wrapper --> <meta charset="UTF-8" /> <title>Drug Pricing Negotiation: Understanding the IRA&#039;s Impact - MED TECH GROWTHS</title> <meta http-equiv="X-UA-Compatible" content="IE=Edge"> <meta name="viewport" content="width=device-width, initial-scale=1"> <!-- search console verification --> <!-- search console verification --> <meta name="author" content="Emilly Correa"> <link rel="icon" href="https://medtechgrowths.com/wp-content/uploads/2025/06/cropped-media-21.png"> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <link href="https://fonts.googleapis.com/css2?family=PT+Sans:wght@400;700&display=swap" rel="stylesheet"> <link rel="stylesheet" media="all" href="https://medtechgrowths.com/wp-content/themes/ddmp-theme/css/bootstrap.min.css?ver=1755715311"> <link rel="stylesheet" href="https://cdn.jsdelivr.net/npm/swiper@10/swiper-bundle.min.css" /> <!-- jQuery (necessário para Bootstrap 4 ou inferior) --> <script src="https://code.jquery.com/jquery-3.6.0.min.js"></script> <!-- Bootstrap JS (versão compatível com seu CSS atual) --> <script src="https://cdn.jsdelivr.net/npm/[email protected]/dist/js/bootstrap.bundle.min.js"></script> <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/font-awesome/5.15.4/css/all.min.css"> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style> <!-- This site is optimized with the Yoast SEO plugin v25.9 - https://yoast.com/wordpress/plugins/seo/ --> <link rel="canonical" href="https://medtechgrowths.com/us-healthcare-policy/drug-pricing-negotiation-understanding-the-iras-impact/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Drug Pricing Negotiation: Understanding the IRA&#039;s Impact - MED TECH GROWTHS" /> <meta property="og:description" content="Understanding the implications of the new drug pricing negotiation provisions under the Inflation Reduction Act involves analyzing potential savings, impacts on pharmaceutical innovation, and changes in healthcare access for Americans. The Inflation Reduction Act (IRA) introduces significant changes to drug pricing in the United States, primarily through negotiation provisions. **Understanding the implications of the new [&hellip;]" /> <meta property="og:url" content="https://medtechgrowths.com/us-healthcare-policy/drug-pricing-negotiation-understanding-the-iras-impact/" /> <meta property="og:site_name" content="MED TECH GROWTHS" /> <meta property="article:published_time" content="2025-08-20T19:12:04+00:00" /> <meta property="og:image" content="https://medtechgrowths.com/wp-content/uploads/2025/08/medtechgrowths.com_17_1755717064_39695f1f_cover.jpg" /> <meta property="og:image:width" content="626" /> <meta property="og:image:height" content="417" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="author" content="Emilly Correa" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Emilly Correa" /> <meta name="twitter:label2" content="Est. reading time" /> <meta name="twitter:data2" content="8 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://medtechgrowths.com/us-healthcare-policy/drug-pricing-negotiation-understanding-the-iras-impact/","url":"https://medtechgrowths.com/us-healthcare-policy/drug-pricing-negotiation-understanding-the-iras-impact/","name":"Drug Pricing Negotiation: Understanding the IRA's Impact - MED TECH GROWTHS","isPartOf":{"@id":"https://medtechgrowths.com/#website"},"primaryImageOfPage":{"@id":"https://medtechgrowths.com/us-healthcare-policy/drug-pricing-negotiation-understanding-the-iras-impact/#primaryimage"},"image":{"@id":"https://medtechgrowths.com/us-healthcare-policy/drug-pricing-negotiation-understanding-the-iras-impact/#primaryimage"},"thumbnailUrl":"https://medtechgrowths.com/wp-content/uploads/2025/08/medtechgrowths.com_17_1755717064_39695f1f_cover.jpg","datePublished":"2025-08-20T19:12:04+00:00","author":{"@id":"https://medtechgrowths.com/#/schema/person/7348490758ee085478582a4679dace4b"},"breadcrumb":{"@id":"https://medtechgrowths.com/us-healthcare-policy/drug-pricing-negotiation-understanding-the-iras-impact/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://medtechgrowths.com/us-healthcare-policy/drug-pricing-negotiation-understanding-the-iras-impact/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://medtechgrowths.com/us-healthcare-policy/drug-pricing-negotiation-understanding-the-iras-impact/#primaryimage","url":"https://medtechgrowths.com/wp-content/uploads/2025/08/medtechgrowths.com_17_1755717064_39695f1f_cover.jpg","contentUrl":"https://medtechgrowths.com/wp-content/uploads/2025/08/medtechgrowths.com_17_1755717064_39695f1f_cover.jpg","width":626,"height":417,"caption":"Drug Pricing Negotiation: Understanding the IRA's Impact - Cover Image"},{"@type":"BreadcrumbList","@id":"https://medtechgrowths.com/us-healthcare-policy/drug-pricing-negotiation-understanding-the-iras-impact/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Início","item":"https://medtechgrowths.com/"},{"@type":"ListItem","position":2,"name":"Drug Pricing Negotiation: Understanding the IRA&#8217;s Impact"}]},{"@type":"WebSite","@id":"https://medtechgrowths.com/#website","url":"https://medtechgrowths.com/","name":"MEDTECHGROWTHS.COM @ DATA2","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://medtechgrowths.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https://medtechgrowths.com/#/schema/person/7348490758ee085478582a4679dace4b","name":"Emilly Correa","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://medtechgrowths.com/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/0c41178f1747957ea608c344f8b50b0c200f2e5fd06488356d8e998ef2c263ec?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/0c41178f1747957ea608c344f8b50b0c200f2e5fd06488356d8e998ef2c263ec?s=96&d=mm&r=g","caption":"Emilly Correa"},"description":"Emilly Correa has a degree in journalism and a postgraduate degree in Digital Marketing, specializing in Content Production for Social Media. With experience in copywriting and blog management, she combines her passion for writing with digital engagement strategies. She has worked in communications agencies and now dedicates herself to producing informative articles and trend analyses.","url":"https://medtechgrowths.com/author/emilly/"}]}</script> <!-- / Yoast SEO plugin. --> <link rel='dns-prefetch' href='//fonts.googleapis.com' /> <link rel="alternate" type="application/rss+xml" title="MED TECH GROWTHS &raquo; Drug Pricing Negotiation: Understanding the IRA&#8217;s Impact Comments Feed" href="https://medtechgrowths.com/us-healthcare-policy/drug-pricing-negotiation-understanding-the-iras-impact/feed/" /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/medtechgrowths.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.8.3"}}; /*! This file is auto-generated */ !function(s,n){var o,i,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),a=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===a[t]})}function u(e,t){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);for(var n=e.getImageData(16,16,1,1),a=0;a<n.data.length;a++)if(0!==n.data[a])return!1;return!0}function f(e,t,n,a){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\udde8\ud83c\uddf6","\ud83c\udde8\u200b\ud83c\uddf6")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!a(e,"\ud83e\udedf")}return!1}function g(e,t,n,a){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):s.createElement("canvas"),o=r.getContext("2d",{willReadFrequently:!0}),i=(o.textBaseline="top",o.font="600 32px Arial",{});return e.forEach(function(e){i[e]=t(o,e,n,a)}),i}function t(e){var t=s.createElement("script");t.src=e,t.defer=!0,s.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",i=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){s.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+g.toString()+"("+[JSON.stringify(i),f.toString(),p.toString(),u.toString()].join(",")+"));",a=new Blob([e],{type:"text/javascript"}),r=new Worker(URL.createObjectURL(a),{name:"wpTestEmojiSupports"});return void(r.onmessage=function(e){c(n=e.data),r.terminate(),t(n)})}catch(e){}c(n=g(i,f,p,u))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <link rel='stylesheet' id='google-font-css' href='https://fonts.googleapis.com/css2?family=PT+Sans:wght@400;700&#038;display=swap' type='text/css' media='all' /> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://medtechgrowths.com/wp-includes/css/dist/block-library/style.min.css?ver=6.8.3' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='ddmp-author-box-styles-css' href='https://medtechgrowths.com/wp-content/themes/ddmp-theme/css/author-box.css?ver=1755713780' type='text/css' media='all' /> <link rel='stylesheet' id='styles-css' href='https://medtechgrowths.com/wp-content/themes/ddmp-theme/style.css?ver=1755715311' type='text/css' media='all' /> <style id='styles-inline-css' type='text/css'> :root { --font-family: 'PT Sans'; } </style> <link rel='stylesheet' id='font-override-css' href='https://medtechgrowths.com/wp-content/themes/ddmp-theme/css/font-override.css?ver=1755715311' type='text/css' media='all' /> <link rel='stylesheet' id='header-styles-css' href='https://medtechgrowths.com/wp-content/themes/ddmp-theme/css/header-styles.css?ver=1755715311' type='text/css' media='all' /> <script type="text/javascript" id="cookie-law-info-js-extra"> /* <![CDATA[ */ var _ckyConfig = {"_ipData":[],"_assetsURL":"https:\/\/medtechgrowths.com\/wp-content\/plugins\/cookie-law-info\/lite\/frontend\/images\/","_publicURL":"https:\/\/medtechgrowths.com","_expiry":"365","_categories":[{"name":"Necessary","slug":"necessary","isNecessary":true,"ccpaDoNotSell":true,"cookies":[],"active":true,"defaultConsent":{"gdpr":true,"ccpa":true}},{"name":"Functional","slug":"functional","isNecessary":false,"ccpaDoNotSell":true,"cookies":[],"active":true,"defaultConsent":{"gdpr":false,"ccpa":false}},{"name":"Analytics","slug":"analytics","isNecessary":false,"ccpaDoNotSell":true,"cookies":[],"active":true,"defaultConsent":{"gdpr":false,"ccpa":false}},{"name":"Performance","slug":"performance","isNecessary":false,"ccpaDoNotSell":true,"cookies":[],"active":true,"defaultConsent":{"gdpr":false,"ccpa":false}},{"name":"Advertisement","slug":"advertisement","isNecessary":false,"ccpaDoNotSell":true,"cookies":[],"active":true,"defaultConsent":{"gdpr":false,"ccpa":false}}],"_activeLaw":"gdpr","_rootDomain":"","_block":"1","_showBanner":"1","_bannerConfig":{"settings":{"type":"box","preferenceCenterType":"popup","position":"bottom-left","applicableLaw":"gdpr"},"behaviours":{"reloadBannerOnAccept":false,"loadAnalyticsByDefault":false,"animations":{"onLoad":"animate","onHide":"sticky"}},"config":{"revisitConsent":{"status":true,"tag":"revisit-consent","position":"bottom-left","meta":{"url":"#"},"styles":{"background-color":"#0056A7"},"elements":{"title":{"type":"text","tag":"revisit-consent-title","status":true,"styles":{"color":"#0056a7"}}}},"preferenceCenter":{"toggle":{"status":true,"tag":"detail-category-toggle","type":"toggle","states":{"active":{"styles":{"background-color":"#1863DC"}},"inactive":{"styles":{"background-color":"#D0D5D2"}}}}},"categoryPreview":{"status":false,"toggle":{"status":true,"tag":"detail-category-preview-toggle","type":"toggle","states":{"active":{"styles":{"background-color":"#1863DC"}},"inactive":{"styles":{"background-color":"#D0D5D2"}}}}},"videoPlaceholder":{"status":true,"styles":{"background-color":"#000000","border-color":"#000000","color":"#ffffff"}},"readMore":{"status":false,"tag":"readmore-button","type":"link","meta":{"noFollow":true,"newTab":true},"styles":{"color":"#1863DC","background-color":"transparent","border-color":"transparent"}},"auditTable":{"status":true},"optOption":{"status":true,"toggle":{"status":true,"tag":"optout-option-toggle","type":"toggle","states":{"active":{"styles":{"background-color":"#1863dc"}},"inactive":{"styles":{"background-color":"#FFFFFF"}}}}}}},"_version":"3.3.4","_logConsent":"1","_tags":[{"tag":"accept-button","styles":{"color":"#FFFFFF","background-color":"#1863DC","border-color":"#1863DC"}},{"tag":"reject-button","styles":{"color":"#1863DC","background-color":"transparent","border-color":"#1863DC"}},{"tag":"settings-button","styles":{"color":"#1863DC","background-color":"transparent","border-color":"#1863DC"}},{"tag":"readmore-button","styles":{"color":"#1863DC","background-color":"transparent","border-color":"transparent"}},{"tag":"donotsell-button","styles":{"color":"#1863DC","background-color":"transparent","border-color":"transparent"}},{"tag":"accept-button","styles":{"color":"#FFFFFF","background-color":"#1863DC","border-color":"#1863DC"}},{"tag":"revisit-consent","styles":{"background-color":"#0056A7"}}],"_shortCodes":[{"key":"cky_readmore","content":"<a href=\"#\" class=\"cky-policy\" aria-label=\"Cookie Policy\" target=\"_blank\" rel=\"noopener\" data-cky-tag=\"readmore-button\">Cookie Policy<\/a>","tag":"readmore-button","status":false,"attributes":{"rel":"nofollow","target":"_blank"}},{"key":"cky_show_desc","content":"<button class=\"cky-show-desc-btn\" data-cky-tag=\"show-desc-button\" aria-label=\"Show more\">Show more<\/button>","tag":"show-desc-button","status":true,"attributes":[]},{"key":"cky_hide_desc","content":"<button class=\"cky-show-desc-btn\" data-cky-tag=\"hide-desc-button\" aria-label=\"Show less\">Show less<\/button>","tag":"hide-desc-button","status":true,"attributes":[]},{"key":"cky_category_toggle_label","content":"[cky_{{status}}_category_label] [cky_preference_{{category_slug}}_title]","tag":"","status":true,"attributes":[]},{"key":"cky_enable_category_label","content":"Enable","tag":"","status":true,"attributes":[]},{"key":"cky_disable_category_label","content":"Disable","tag":"","status":true,"attributes":[]},{"key":"cky_video_placeholder","content":"<div class=\"video-placeholder-normal\" data-cky-tag=\"video-placeholder\" id=\"[UNIQUEID]\"><p class=\"video-placeholder-text-normal\" data-cky-tag=\"placeholder-title\">Please accept cookies to access this content<\/p><\/div>","tag":"","status":true,"attributes":[]},{"key":"cky_enable_optout_label","content":"Enable","tag":"","status":true,"attributes":[]},{"key":"cky_disable_optout_label","content":"Disable","tag":"","status":true,"attributes":[]},{"key":"cky_optout_toggle_label","content":"[cky_{{status}}_optout_label] [cky_optout_option_title]","tag":"","status":true,"attributes":[]},{"key":"cky_optout_option_title","content":"Do Not Sell or Share My Personal Information","tag":"","status":true,"attributes":[]},{"key":"cky_optout_close_label","content":"Close","tag":"","status":true,"attributes":[]},{"key":"cky_preference_close_label","content":"Close","tag":"","status":true,"attributes":[]}],"_rtl":"","_language":"en","_providersToBlock":[]}; var _ckyStyles = {"css":".cky-overlay{background: #000000; opacity: 0.4; position: fixed; top: 0; left: 0; width: 100%; height: 100%; z-index: 99999999;}.cky-hide{display: none;}.cky-btn-revisit-wrapper{display: flex; align-items: center; justify-content: center; background: #0056a7; width: 45px; height: 45px; border-radius: 50%; position: fixed; z-index: 999999; cursor: pointer;}.cky-revisit-bottom-left{bottom: 15px; left: 15px;}.cky-revisit-bottom-right{bottom: 15px; right: 15px;}.cky-btn-revisit-wrapper .cky-btn-revisit{display: flex; align-items: center; justify-content: center; background: none; border: none; cursor: pointer; position: relative; margin: 0; padding: 0;}.cky-btn-revisit-wrapper .cky-btn-revisit img{max-width: fit-content; margin: 0; height: 30px; width: 30px;}.cky-revisit-bottom-left:hover::before{content: attr(data-tooltip); position: absolute; background: #4e4b66; color: #ffffff; left: calc(100% + 7px); font-size: 12px; line-height: 16px; width: max-content; padding: 4px 8px; border-radius: 4px;}.cky-revisit-bottom-left:hover::after{position: absolute; content: \"\"; border: 5px solid transparent; left: calc(100% + 2px); border-left-width: 0; border-right-color: #4e4b66;}.cky-revisit-bottom-right:hover::before{content: attr(data-tooltip); position: absolute; background: #4e4b66; color: #ffffff; right: calc(100% + 7px); font-size: 12px; line-height: 16px; width: max-content; padding: 4px 8px; border-radius: 4px;}.cky-revisit-bottom-right:hover::after{position: absolute; content: \"\"; border: 5px solid transparent; right: calc(100% + 2px); border-right-width: 0; border-left-color: #4e4b66;}.cky-revisit-hide{display: none;}.cky-consent-container{position: fixed; width: 440px; box-sizing: border-box; z-index: 9999999; border-radius: 6px;}.cky-consent-container .cky-consent-bar{background: #ffffff; border: 1px solid; padding: 20px 26px; box-shadow: 0 -1px 10px 0 #acabab4d; border-radius: 6px;}.cky-box-bottom-left{bottom: 40px; left: 40px;}.cky-box-bottom-right{bottom: 40px; right: 40px;}.cky-box-top-left{top: 40px; left: 40px;}.cky-box-top-right{top: 40px; right: 40px;}.cky-custom-brand-logo-wrapper .cky-custom-brand-logo{width: 100px; height: auto; margin: 0 0 12px 0;}.cky-notice .cky-title{color: #212121; font-weight: 700; font-size: 18px; line-height: 24px; margin: 0 0 12px 0;}.cky-notice-des *,.cky-preference-content-wrapper *,.cky-accordion-header-des *,.cky-gpc-wrapper .cky-gpc-desc *{font-size: 14px;}.cky-notice-des{color: #212121; font-size: 14px; line-height: 24px; font-weight: 400;}.cky-notice-des img{height: 25px; width: 25px;}.cky-consent-bar .cky-notice-des p,.cky-gpc-wrapper .cky-gpc-desc p,.cky-preference-body-wrapper .cky-preference-content-wrapper p,.cky-accordion-header-wrapper .cky-accordion-header-des p,.cky-cookie-des-table li div:last-child p{color: inherit; margin-top: 0; overflow-wrap: break-word;}.cky-notice-des P:last-child,.cky-preference-content-wrapper p:last-child,.cky-cookie-des-table li div:last-child p:last-child,.cky-gpc-wrapper .cky-gpc-desc p:last-child{margin-bottom: 0;}.cky-notice-des a.cky-policy,.cky-notice-des button.cky-policy{font-size: 14px; color: #1863dc; white-space: nowrap; cursor: pointer; background: transparent; border: 1px solid; text-decoration: underline;}.cky-notice-des button.cky-policy{padding: 0;}.cky-notice-des a.cky-policy:focus-visible,.cky-notice-des button.cky-policy:focus-visible,.cky-preference-content-wrapper .cky-show-desc-btn:focus-visible,.cky-accordion-header .cky-accordion-btn:focus-visible,.cky-preference-header .cky-btn-close:focus-visible,.cky-switch input[type=\"checkbox\"]:focus-visible,.cky-footer-wrapper a:focus-visible,.cky-btn:focus-visible{outline: 2px solid #1863dc; outline-offset: 2px;}.cky-btn:focus:not(:focus-visible),.cky-accordion-header .cky-accordion-btn:focus:not(:focus-visible),.cky-preference-content-wrapper .cky-show-desc-btn:focus:not(:focus-visible),.cky-btn-revisit-wrapper .cky-btn-revisit:focus:not(:focus-visible),.cky-preference-header .cky-btn-close:focus:not(:focus-visible),.cky-consent-bar .cky-banner-btn-close:focus:not(:focus-visible){outline: 0;}button.cky-show-desc-btn:not(:hover):not(:active){color: #1863dc; background: transparent;}button.cky-accordion-btn:not(:hover):not(:active),button.cky-banner-btn-close:not(:hover):not(:active),button.cky-btn-revisit:not(:hover):not(:active),button.cky-btn-close:not(:hover):not(:active){background: transparent;}.cky-consent-bar button:hover,.cky-modal.cky-modal-open button:hover,.cky-consent-bar button:focus,.cky-modal.cky-modal-open button:focus{text-decoration: none;}.cky-notice-btn-wrapper{display: flex; justify-content: flex-start; align-items: center; flex-wrap: wrap; margin-top: 16px;}.cky-notice-btn-wrapper .cky-btn{text-shadow: none; box-shadow: none;}.cky-btn{flex: auto; max-width: 100%; font-size: 14px; font-family: inherit; line-height: 24px; padding: 8px; font-weight: 500; margin: 0 8px 0 0; border-radius: 2px; cursor: pointer; text-align: center; text-transform: none; min-height: 0;}.cky-btn:hover{opacity: 0.8;}.cky-btn-customize{color: #1863dc; background: transparent; border: 2px solid #1863dc;}.cky-btn-reject{color: #1863dc; background: transparent; border: 2px solid #1863dc;}.cky-btn-accept{background: #1863dc; color: #ffffff; border: 2px solid #1863dc;}.cky-btn:last-child{margin-right: 0;}@media (max-width: 576px){.cky-box-bottom-left{bottom: 0; left: 0;}.cky-box-bottom-right{bottom: 0; right: 0;}.cky-box-top-left{top: 0; left: 0;}.cky-box-top-right{top: 0; right: 0;}}@media (max-width: 440px){.cky-box-bottom-left, .cky-box-bottom-right, .cky-box-top-left, .cky-box-top-right{width: 100%; max-width: 100%;}.cky-consent-container .cky-consent-bar{padding: 20px 0;}.cky-custom-brand-logo-wrapper, .cky-notice .cky-title, .cky-notice-des, .cky-notice-btn-wrapper{padding: 0 24px;}.cky-notice-des{max-height: 40vh; overflow-y: scroll;}.cky-notice-btn-wrapper{flex-direction: column; margin-top: 0;}.cky-btn{width: 100%; margin: 10px 0 0 0;}.cky-notice-btn-wrapper .cky-btn-customize{order: 2;}.cky-notice-btn-wrapper .cky-btn-reject{order: 3;}.cky-notice-btn-wrapper .cky-btn-accept{order: 1; margin-top: 16px;}}@media (max-width: 352px){.cky-notice .cky-title{font-size: 16px;}.cky-notice-des *{font-size: 12px;}.cky-notice-des, .cky-btn{font-size: 12px;}}.cky-modal.cky-modal-open{display: flex; visibility: visible; -webkit-transform: translate(-50%, -50%); -moz-transform: translate(-50%, -50%); -ms-transform: translate(-50%, -50%); -o-transform: translate(-50%, -50%); transform: translate(-50%, -50%); top: 50%; left: 50%; transition: all 1s ease;}.cky-modal{box-shadow: 0 32px 68px rgba(0, 0, 0, 0.3); margin: 0 auto; position: fixed; max-width: 100%; background: #ffffff; top: 50%; box-sizing: border-box; border-radius: 6px; z-index: 999999999; color: #212121; -webkit-transform: translate(-50%, 100%); -moz-transform: translate(-50%, 100%); -ms-transform: translate(-50%, 100%); -o-transform: translate(-50%, 100%); transform: translate(-50%, 100%); visibility: hidden; transition: all 0s ease;}.cky-preference-center{max-height: 79vh; overflow: hidden; width: 845px; overflow: hidden; flex: 1 1 0; display: flex; flex-direction: column; border-radius: 6px;}.cky-preference-header{display: flex; align-items: center; justify-content: space-between; padding: 22px 24px; border-bottom: 1px solid;}.cky-preference-header .cky-preference-title{font-size: 18px; font-weight: 700; line-height: 24px;}.cky-preference-header .cky-btn-close{margin: 0; cursor: pointer; vertical-align: middle; padding: 0; background: none; border: none; width: auto; height: auto; min-height: 0; line-height: 0; text-shadow: none; box-shadow: none;}.cky-preference-header .cky-btn-close img{margin: 0; height: 10px; width: 10px;}.cky-preference-body-wrapper{padding: 0 24px; flex: 1; overflow: auto; box-sizing: border-box;}.cky-preference-content-wrapper,.cky-gpc-wrapper .cky-gpc-desc{font-size: 14px; line-height: 24px; font-weight: 400; padding: 12px 0;}.cky-preference-content-wrapper{border-bottom: 1px solid;}.cky-preference-content-wrapper img{height: 25px; width: 25px;}.cky-preference-content-wrapper .cky-show-desc-btn{font-size: 14px; font-family: inherit; color: #1863dc; text-decoration: none; line-height: 24px; padding: 0; margin: 0; white-space: nowrap; cursor: pointer; background: transparent; border-color: transparent; text-transform: none; min-height: 0; text-shadow: none; box-shadow: none;}.cky-accordion-wrapper{margin-bottom: 10px;}.cky-accordion{border-bottom: 1px solid;}.cky-accordion:last-child{border-bottom: none;}.cky-accordion .cky-accordion-item{display: flex; margin-top: 10px;}.cky-accordion .cky-accordion-body{display: none;}.cky-accordion.cky-accordion-active .cky-accordion-body{display: block; padding: 0 22px; margin-bottom: 16px;}.cky-accordion-header-wrapper{cursor: pointer; width: 100%;}.cky-accordion-item .cky-accordion-header{display: flex; justify-content: space-between; align-items: center;}.cky-accordion-header .cky-accordion-btn{font-size: 16px; font-family: inherit; color: #212121; line-height: 24px; background: none; border: none; font-weight: 700; padding: 0; margin: 0; cursor: pointer; text-transform: none; min-height: 0; text-shadow: none; box-shadow: none;}.cky-accordion-header .cky-always-active{color: #008000; font-weight: 600; line-height: 24px; font-size: 14px;}.cky-accordion-header-des{font-size: 14px; line-height: 24px; margin: 10px 0 16px 0;}.cky-accordion-chevron{margin-right: 22px; position: relative; cursor: pointer;}.cky-accordion-chevron-hide{display: none;}.cky-accordion .cky-accordion-chevron i::before{content: \"\"; position: absolute; border-right: 1.4px solid; border-bottom: 1.4px solid; border-color: inherit; height: 6px; width: 6px; -webkit-transform: rotate(-45deg); -moz-transform: rotate(-45deg); -ms-transform: rotate(-45deg); -o-transform: rotate(-45deg); transform: rotate(-45deg); transition: all 0.2s ease-in-out; top: 8px;}.cky-accordion.cky-accordion-active .cky-accordion-chevron i::before{-webkit-transform: rotate(45deg); -moz-transform: rotate(45deg); -ms-transform: rotate(45deg); -o-transform: rotate(45deg); transform: rotate(45deg);}.cky-audit-table{background: #f4f4f4; border-radius: 6px;}.cky-audit-table .cky-empty-cookies-text{color: inherit; font-size: 12px; line-height: 24px; margin: 0; padding: 10px;}.cky-audit-table .cky-cookie-des-table{font-size: 12px; line-height: 24px; font-weight: normal; padding: 15px 10px; border-bottom: 1px solid; border-bottom-color: inherit; margin: 0;}.cky-audit-table .cky-cookie-des-table:last-child{border-bottom: none;}.cky-audit-table .cky-cookie-des-table li{list-style-type: none; display: flex; padding: 3px 0;}.cky-audit-table .cky-cookie-des-table li:first-child{padding-top: 0;}.cky-cookie-des-table li div:first-child{width: 100px; font-weight: 600; word-break: break-word; word-wrap: break-word;}.cky-cookie-des-table li div:last-child{flex: 1; word-break: break-word; word-wrap: break-word; margin-left: 8px;}.cky-footer-shadow{display: block; width: 100%; height: 40px; background: linear-gradient(180deg, rgba(255, 255, 255, 0) 0%, #ffffff 100%); position: absolute; bottom: calc(100% - 1px);}.cky-footer-wrapper{position: relative;}.cky-prefrence-btn-wrapper{display: flex; flex-wrap: wrap; align-items: center; justify-content: center; padding: 22px 24px; border-top: 1px solid;}.cky-prefrence-btn-wrapper .cky-btn{flex: auto; max-width: 100%; text-shadow: none; box-shadow: none;}.cky-btn-preferences{color: #1863dc; background: transparent; border: 2px solid #1863dc;}.cky-preference-header,.cky-preference-body-wrapper,.cky-preference-content-wrapper,.cky-accordion-wrapper,.cky-accordion,.cky-accordion-wrapper,.cky-footer-wrapper,.cky-prefrence-btn-wrapper{border-color: inherit;}@media (max-width: 845px){.cky-modal{max-width: calc(100% - 16px);}}@media (max-width: 576px){.cky-modal{max-width: 100%;}.cky-preference-center{max-height: 100vh;}.cky-prefrence-btn-wrapper{flex-direction: column;}.cky-accordion.cky-accordion-active .cky-accordion-body{padding-right: 0;}.cky-prefrence-btn-wrapper .cky-btn{width: 100%; margin: 10px 0 0 0;}.cky-prefrence-btn-wrapper .cky-btn-reject{order: 3;}.cky-prefrence-btn-wrapper .cky-btn-accept{order: 1; margin-top: 0;}.cky-prefrence-btn-wrapper .cky-btn-preferences{order: 2;}}@media (max-width: 425px){.cky-accordion-chevron{margin-right: 15px;}.cky-notice-btn-wrapper{margin-top: 0;}.cky-accordion.cky-accordion-active .cky-accordion-body{padding: 0 15px;}}@media (max-width: 352px){.cky-preference-header .cky-preference-title{font-size: 16px;}.cky-preference-header{padding: 16px 24px;}.cky-preference-content-wrapper *, .cky-accordion-header-des *{font-size: 12px;}.cky-preference-content-wrapper, .cky-preference-content-wrapper .cky-show-more, .cky-accordion-header .cky-always-active, .cky-accordion-header-des, .cky-preference-content-wrapper .cky-show-desc-btn, .cky-notice-des a.cky-policy{font-size: 12px;}.cky-accordion-header .cky-accordion-btn{font-size: 14px;}}.cky-switch{display: flex;}.cky-switch input[type=\"checkbox\"]{position: relative; width: 44px; height: 24px; margin: 0; background: #d0d5d2; -webkit-appearance: none; border-radius: 50px; cursor: pointer; outline: 0; border: none; top: 0;}.cky-switch input[type=\"checkbox\"]:checked{background: #1863dc;}.cky-switch input[type=\"checkbox\"]:before{position: absolute; content: \"\"; height: 20px; width: 20px; left: 2px; bottom: 2px; border-radius: 50%; background-color: white; -webkit-transition: 0.4s; transition: 0.4s; margin: 0;}.cky-switch input[type=\"checkbox\"]:after{display: none;}.cky-switch input[type=\"checkbox\"]:checked:before{-webkit-transform: translateX(20px); -ms-transform: translateX(20px); transform: translateX(20px);}@media (max-width: 425px){.cky-switch input[type=\"checkbox\"]{width: 38px; height: 21px;}.cky-switch input[type=\"checkbox\"]:before{height: 17px; width: 17px;}.cky-switch input[type=\"checkbox\"]:checked:before{-webkit-transform: translateX(17px); -ms-transform: translateX(17px); transform: translateX(17px);}}.cky-consent-bar .cky-banner-btn-close{position: absolute; right: 9px; top: 5px; background: none; border: none; cursor: pointer; padding: 0; margin: 0; min-height: 0; line-height: 0; height: auto; width: auto; text-shadow: none; box-shadow: none;}.cky-consent-bar .cky-banner-btn-close img{height: 9px; width: 9px; margin: 0;}.cky-notice-group{font-size: 14px; line-height: 24px; font-weight: 400; color: #212121;}.cky-notice-btn-wrapper .cky-btn-do-not-sell{font-size: 14px; line-height: 24px; padding: 6px 0; margin: 0; font-weight: 500; background: none; border-radius: 2px; border: none; cursor: pointer; text-align: left; color: #1863dc; background: transparent; border-color: transparent; box-shadow: none; text-shadow: none;}.cky-consent-bar .cky-banner-btn-close:focus-visible,.cky-notice-btn-wrapper .cky-btn-do-not-sell:focus-visible,.cky-opt-out-btn-wrapper .cky-btn:focus-visible,.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox:focus-visible{outline: 2px solid #1863dc; outline-offset: 2px;}@media (max-width: 440px){.cky-consent-container{width: 100%;}}@media (max-width: 352px){.cky-notice-des a.cky-policy, .cky-notice-btn-wrapper .cky-btn-do-not-sell{font-size: 12px;}}.cky-opt-out-wrapper{padding: 12px 0;}.cky-opt-out-wrapper .cky-opt-out-checkbox-wrapper{display: flex; align-items: center;}.cky-opt-out-checkbox-wrapper .cky-opt-out-checkbox-label{font-size: 16px; font-weight: 700; line-height: 24px; margin: 0 0 0 12px; cursor: pointer;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox{background-color: #ffffff; border: 1px solid black; width: 20px; height: 18.5px; margin: 0; -webkit-appearance: none; position: relative; display: flex; align-items: center; justify-content: center; border-radius: 2px; cursor: pointer;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox:checked{background-color: #1863dc; border: none;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox:checked::after{left: 6px; bottom: 4px; width: 7px; height: 13px; border: solid #ffffff; border-width: 0 3px 3px 0; border-radius: 2px; -webkit-transform: rotate(45deg); -ms-transform: rotate(45deg); transform: rotate(45deg); content: \"\"; position: absolute; box-sizing: border-box;}.cky-opt-out-checkbox-wrapper.cky-disabled .cky-opt-out-checkbox-label,.cky-opt-out-checkbox-wrapper.cky-disabled input[type=\"checkbox\"].cky-opt-out-checkbox{cursor: no-drop;}.cky-gpc-wrapper{margin: 0 0 0 32px;}.cky-footer-wrapper .cky-opt-out-btn-wrapper{display: flex; flex-wrap: wrap; align-items: center; justify-content: center; padding: 22px 24px;}.cky-opt-out-btn-wrapper .cky-btn{flex: auto; max-width: 100%; text-shadow: none; box-shadow: none;}.cky-opt-out-btn-wrapper .cky-btn-cancel{border: 1px solid #dedfe0; background: transparent; color: #858585;}.cky-opt-out-btn-wrapper .cky-btn-confirm{background: #1863dc; color: #ffffff; border: 1px solid #1863dc;}@media (max-width: 352px){.cky-opt-out-checkbox-wrapper .cky-opt-out-checkbox-label{font-size: 14px;}.cky-gpc-wrapper .cky-gpc-desc, .cky-gpc-wrapper .cky-gpc-desc *{font-size: 12px;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox{width: 16px; height: 16px;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox:checked::after{left: 5px; bottom: 4px; width: 3px; height: 9px;}.cky-gpc-wrapper{margin: 0 0 0 28px;}}.video-placeholder-youtube{background-size: 100% 100%; background-position: center; background-repeat: no-repeat; background-color: #b2b0b059; position: relative; display: flex; align-items: center; justify-content: center; max-width: 100%;}.video-placeholder-text-youtube{text-align: center; align-items: center; padding: 10px 16px; background-color: #000000cc; color: #ffffff; border: 1px solid; border-radius: 2px; cursor: pointer;}.video-placeholder-normal{background-image: url(\"\/wp-content\/plugins\/cookie-law-info\/lite\/frontend\/images\/placeholder.svg\"); background-size: 80px; background-position: center; background-repeat: no-repeat; background-color: #b2b0b059; position: relative; display: flex; align-items: flex-end; justify-content: center; max-width: 100%;}.video-placeholder-text-normal{align-items: center; padding: 10px 16px; text-align: center; border: 1px solid; border-radius: 2px; cursor: pointer;}.cky-rtl{direction: rtl; text-align: right;}.cky-rtl .cky-banner-btn-close{left: 9px; right: auto;}.cky-rtl .cky-notice-btn-wrapper .cky-btn:last-child{margin-right: 8px;}.cky-rtl .cky-notice-btn-wrapper .cky-btn:first-child{margin-right: 0;}.cky-rtl .cky-notice-btn-wrapper{margin-left: 0; margin-right: 15px;}.cky-rtl .cky-prefrence-btn-wrapper .cky-btn{margin-right: 8px;}.cky-rtl .cky-prefrence-btn-wrapper .cky-btn:first-child{margin-right: 0;}.cky-rtl .cky-accordion .cky-accordion-chevron i::before{border: none; border-left: 1.4px solid; border-top: 1.4px solid; left: 12px;}.cky-rtl .cky-accordion.cky-accordion-active .cky-accordion-chevron i::before{-webkit-transform: rotate(-135deg); -moz-transform: rotate(-135deg); -ms-transform: rotate(-135deg); -o-transform: rotate(-135deg); transform: rotate(-135deg);}@media (max-width: 768px){.cky-rtl .cky-notice-btn-wrapper{margin-right: 0;}}@media (max-width: 576px){.cky-rtl .cky-notice-btn-wrapper .cky-btn:last-child{margin-right: 0;}.cky-rtl .cky-prefrence-btn-wrapper .cky-btn{margin-right: 0;}.cky-rtl .cky-accordion.cky-accordion-active .cky-accordion-body{padding: 0 22px 0 0;}}@media (max-width: 425px){.cky-rtl .cky-accordion.cky-accordion-active .cky-accordion-body{padding: 0 15px 0 0;}}.cky-rtl .cky-opt-out-btn-wrapper .cky-btn{margin-right: 12px;}.cky-rtl .cky-opt-out-btn-wrapper .cky-btn:first-child{margin-right: 0;}.cky-rtl .cky-opt-out-checkbox-wrapper .cky-opt-out-checkbox-label{margin: 0 12px 0 0;}"}; /* ]]> */ </script> <script type="text/javascript" src="https://medtechgrowths.com/wp-content/plugins/cookie-law-info/lite/frontend/js/script.min.js?ver=3.3.4" id="cookie-law-info-js"></script> <script type="text/javascript" src="https://medtechgrowths.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://medtechgrowths.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <link rel="https://api.w.org/" href="https://medtechgrowths.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://medtechgrowths.com/wp-json/wp/v2/posts/892" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://medtechgrowths.com/xmlrpc.php?rsd" /> <meta name="generator" content="WordPress 6.8.3" /> <link rel='shortlink' href='https://medtechgrowths.com/?p=892' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://medtechgrowths.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fmedtechgrowths.com%2Fus-healthcare-policy%2Fdrug-pricing-negotiation-understanding-the-iras-impact%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://medtechgrowths.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fmedtechgrowths.com%2Fus-healthcare-policy%2Fdrug-pricing-negotiation-understanding-the-iras-impact%2F&#038;format=xml" /> <style id="cky-style-inline">[data-cky-tag]{visibility:hidden;}</style><style> /* MOBILE - até 767px */ @media (max-width: 767px) { .swiper-benefits-pagination .swiper-pagination-bullet { background-color: #ffffff !important; opacity: 0.5; } .swiper-benefits-pagination .swiper-pagination-bullet-active { background-color: #ffffff !important; opacity: 1; } .footer-custom .footer-columns { display: flex; flex-direction: column; align-items: center; } .footer-custom .footer-logo-col { text-align: center; margin-bottom: 30px; } .footer-custom .footer-logo-col img { margin: 0 auto 15px; } .footer-custom .footer-logo-text { font-size: 14px; margin-bottom: 30px; } .footer-custom .footer-columns-group { display: flex; justify-content: center; flex-wrap: wrap; gap: 10px; margin-bottom: 30px; width: 100%; padding: 0 12px; } .footer-custom .footer-columns-group .footer-col { min-width: 140px; max-width: 180px; text-align: center; flex: 1 1 45%; } .footer-custom .footer-col.transparency { width: 100%; max-width: 500px; text-align: center; } .footer-custom h4 { font-weight: bold; font-size: 18px; margin-bottom: 10px; } .footer-custom .footer-logo-text { margin-top: 10px; max-width: 320px; margin-left: auto; margin-right: auto; font-size: 14px; } .footer-custom .footer-menu { list-style: none; padding: 0; margin: 0; } .footer-custom .footer-menu li a { display: block; color: inherit; text-decoration: none; margin-bottom: 6px; } .footer-custom .footer-menu li a:hover { text-decoration: underline; } } /* DESKTOP */ @media (min-width: 768px) { .footer-custom h4 { font-weight: bold; font-size: 18px; margin-bottom: 10px; text-align: left; } .footer-custom .footer-logo-text { margin-top: 10px; max-width: 320px; margin-left: auto; margin-right: auto; font-size: 14px; text-align: center; } .footer-custom .footer-menu { list-style: none; padding: 0; margin: 0; } .footer-custom .footer-menu li a { display: block; color: inherit; text-decoration: none; margin-bottom: 6px; } .footer-custom .footer-menu li a:hover { text-decoration: underline; } .footer-custom .footer-columns { display: flex; justify-content: space-between; align-items: flex-start; gap: 20px; padding: 60px 0; flex-wrap: wrap; } .footer-custom .footer-logo-col { flex: 1 1 25%; } .footer-custom .footer-columns-group { display: flex; flex: 1 1 25%; justify-content: space-between; gap: 60px; } .footer-custom .footer-columns-group .footer-col { flex: 1; text-align: left; } .footer-custom .footer-col.transparency { flex: 1 1 25%; text-align: left; } } .home-posts-pagination-wrapper { text-align: center; margin-top: 30px; MARGIN: 0 AUTO; font-size: 17px; } .home-posts-pagination-wrapper .pagination { display: inline-flex; gap: 8px; } .home-posts-pagination-wrapper .page-numbers { display: inline-flex; align-items: center; justify-content: center; padding: 10px 16px; border: 1px solid #eee; border-radius: 8px; font-weight: 600; color: #111; text-decoration: none; transition: all 0.2s ease; } .home-posts-pagination-wrapper .page-numbers:hover { background-color: #f3f3f3; } .home-posts-pagination-wrapper .page-numbers.current { background-color: #f9f9f9; border: 2px solid #ccc; } .home-posts-title { color: #ff6f00 !important; } .home-posts-tag { color: #ffa000 !important; } .institutional-home h2 { color: #ff6f00 !important; } .institutional-home p { color: #333333 !important; } .benefit-card { background-color: #ffffff !important; border-radius: 15px; padding: 20px; height: 100%; transition: transform 0.3s ease, box-shadow 0.3s ease; } .benefit-card:hover { transform: scale(1.03); box-shadow: 0 8px 24px rgba(0,0,0,0.12); } .benefit-card .card-title { color: #ff6f00 !important; font-weight: bold; display: flex; align-items: center; gap: 0px; margin-bottom: 5px; font-size: 18px; } .benefit-card .card-text { color: #333333 !important; font-size: 14px; } .benefits-block .benefits-title { color: #ffffff; font-size: 22px; text-align: center; margin-bottom: 40px; } .benefits-block .benefits-title strong { color: #ffecb3; } .header { background-color: #ff8f00 !important; } a.nav-link span { color: #ffffff !important; transition: color 0.3s ease; } a.nav-link:hover span { color: #ffe082 !important; } .search-toggle { color: #ffffff !important; } .search-toggle:hover { color: #ffe082 !important; } .fas.fa-search { color: #ffffff !important; } .search-toggle:hover .fas.fa-search { color: #ffe082 !important; } .hero-home h1 { color: #ff6f00 !important; } .hero-home h1 b { color: #ffa000 !important; } .hero-home p.lead { color: #333333 !important; } </style><style> .footer-custom { background-color: #ff6f00 !important; color: #ffffff !important; } .footer-custom a { color: #ffffff !important; } </style><meta name="author" content="Emilly Correa"><style type="text/css">.broken_link, a.broken_link { text-decoration: line-through; }</style><link rel="icon" href="https://medtechgrowths.com/wp-content/uploads/2025/06/cropped-media-21-32x32.png" sizes="32x32" /> <link rel="icon" href="https://medtechgrowths.com/wp-content/uploads/2025/06/cropped-media-21-192x192.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://medtechgrowths.com/wp-content/uploads/2025/06/cropped-media-21-180x180.png" /> <meta name="msapplication-TileImage" content="https://medtechgrowths.com/wp-content/uploads/2025/06/cropped-media-21-270x270.png" /> <style type="text/css" id="wp-custom-css"> .pp-author-boxes-meta { display: none !important; } .cta-robo-seo { background-color: #4CAF50; /* Cor verde padrão */ color: white!important; padding: 20px 30px; border: none; border-radius: 5px; text-align: center; text-decoration: none; display: inline-block; font-size: 25px; cursor: pointer; transition: background-color 0.3s ease, box-shadow 0.3s ease; } .cta-robo-seo:hover { background-color: #45a049; /* Cor verde mais escura no hover */ box-shadow: 0px 0px 10px rgba(0, 128, 0, 0.5); /* Sombra verde suave */ } /* esconder imagem de capa dentro da pagina do post*/ .card-preview.mt-8 { display: none; } /* corrigir espaçamento dos videos nos posts*/ iframe[src*="youtube.com"] { width: 100%; max-width: 100%; height: auto; aspect-ratio: 16 / 9; } </style> <!-- Google Tag Manager --> <!-- End Google Tag Manager --> <!-- Google tag (gtag.js) --> <!-- end Google tag (gtag.js) --> <style> :root { --header-bg-color: #ff8f00; --menu-color: #ffffff; --menu-hover-color: #f0f0f0; } .header { background-color: #ff8f00; } </style> <script src="https://medtechgrowths.com/wp-content/themes/ddmp-theme/js/faq.js?ver=1755715311"></script> </head> <body class="wp-singular post-template-default single single-post postid-892 single-format-standard wp-theme-ddmp-theme"> <!-- Google Tag Manager (noscript) --> <!-- End Google Tag Manager (noscript) --> <div class="page"> <!-- BEGIN header --> <header class="header"> <div class="container"> <nav class="navbar navbar-expand-lg justify-content-between position-relative"> <div class="navbar-brand"> <a class="navbar-logo" href="https://medtechgrowths.com"> <img class="navbar-pic" src="https://medtechgrowths.com/wp-content/uploads/2025/06/med-tech-growths.png" width="160" alt="MED TECH GROWTHS"> </a> </div> <div class="d-flex align-items-center"> <!-- Botão hamburguer --> <button class="navbar-toggler" type="button" data-toggle="collapse" data-target="#navbarDropdown" aria-controls="navbarDropdown" aria-expanded="false" aria-label="Toggle navigation"> <span class="navbar-toggler-icon"></span> </button> <!-- Lupa no mobile --> <div class="search-container d-lg-none ml-2"> <button class="search-toggle"> <i class="fas fa-search"></i> </button> <form class="search-form" role="search" method="get" action="https://medtechgrowths.com/"> <input type="search" name="s" class="search-input" placeholder="Search..." aria-label="Search"> <button type="submit" class="search-submit"><i class="fas fa-arrow-right"></i></button> </form> </div> </div> <!-- Menu colapsável --> <div class="collapse navbar-collapse" id="navbarDropdown"> <ul id="menu-menu-principal" class="navbar-nav" itemscope itemtype="http://www.schema.org/SiteNavigationElement"><li id="menu-item-616" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-616 nav-item"><a itemprop="url" href="https://medtechgrowths.com/" class="nav-link"><span itemprop="name">Home</span></a></li> <li id="menu-item-617" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-617 nav-item"><a itemprop="url" href="https://medtechgrowths.com/category/ai-in-healthcare/" class="nav-link"><span itemprop="name">AI in Healthcare</span></a></li> <li id="menu-item-618" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-618 nav-item"><a itemprop="url" href="https://medtechgrowths.com/category/medtech-startups/" class="nav-link"><span itemprop="name">MedTech Startups</span></a></li> <li id="menu-item-619" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-619 nav-item"><a itemprop="url" href="https://medtechgrowths.com/category/telehealth-solutions/" class="nav-link"><span itemprop="name">Telehealth Solutions</span></a></li> <li id="menu-item-620" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent active menu-item-620 nav-item"><a itemprop="url" href="https://medtechgrowths.com/category/us-healthcare-policy/" class="nav-link"><span itemprop="name">US Healthcare Policy</span></a></li> </ul> <div class="header-article">Drug Pricing Negotiation: Understanding the IRA&#8217;s Impact</div> <div class="share"> <div class="share-title">If this content was useful, please <strong>share it</strong></div> <div class="share-list"> <a href="#" class="share-btn share-twitter btn"> <img class="share-icon" src="https://medtechgrowths.com/wp-content/themes/ddmp-theme/img/icon-twitter-white.svg" alt="Share on Twitter"> <span class="share-label">Share on Twitter</span> </a> <a href="#" class="share-btn share-facebook btn"> <img class="share-icon" src="https://medtechgrowths.com/wp-content/themes/ddmp-theme/img/icon-facebook-white.svg" alt="Share on Facebook"> <span class="share-label">Share on Facebook</span> </a> </div> </div> </div> <!-- Lupa no desktop --> <div class="search-container d-none d-lg-flex ml-auto"> <button class="search-toggle"> <i class="fas fa-search"></i> </button> <form class="search-form" role="search" method="get" action="https://medtechgrowths.com/"> <input type="search" name="s" class="search-input" placeholder="Search..." aria-label="Search"> <button type="submit" class="search-submit"><i class="fas fa-arrow-right"></i></button> </form> </div> </nav> </div> <div class="indicator"> <div class="indicator-position js-indicator-position"></div> </div> </header> <!-- END header --> <!-- BEGIN inner --> <div class="inner"> <article id="post-892" class="post-892 post type-post status-publish format-standard has-post-thumbnail hentry category-us-healthcare-policy"> <div class="container"> <div class="row"> <div class="col-md-8 col-lg-8 mx-auto"> <div class="section section-featured js-section-featured"> <div class="card card-featured card-top m-0"> <div class="card-body"> <h1 class="card-title">Drug Pricing Negotiation: Understanding the IRA&#8217;s Impact</h1> <div class="card-text"></div> <div class="card-author"> <p>By: <b>Emilly Correa</b> on August 20, 2025 </p> </div> </div> <div class="card-preview mt-8"> <img class="card-pic" src="https://medtechgrowths.com/wp-content/uploads/2025/08/medtechgrowths.com_17_1755717064_39695f1f_cover.jpg" alt="Drug Pricing Negotiation: Understanding the IRA&#8217;s Impact" /> </div> </div> </div> <div class="section section-content"> <div class="center"> <div class="content"> <p class="summarization"><strong>Understanding the implications of the new drug pricing negotiation provisions under the Inflation Reduction Act</strong> involves analyzing potential savings, impacts on pharmaceutical innovation, and changes in healthcare access for Americans.</p> <p> <!-- Título Principal SEO: IRA Drug Pricing: Impact and Implications --></p> <p>The Inflation Reduction Act (IRA) introduces significant changes to drug pricing in the United States, primarily through negotiation provisions. **Understanding the implications of the new drug pricing negotiation provisions under the Inflation Reduction Act** is crucial for stakeholders across the healthcare spectrum, from pharmaceutical companies and insurers to patients and policymakers. This article will delve into the details of these provisions, exploring their potential effects on drug prices, innovation, and access to medications.</p> <p></p> <h2>The Genesis of Drug Pricing Negotiation in the IRA</h2> <p>The Inflation Reduction Act, signed into law in August 2022, represents a landmark effort to address rising healthcare costs in the United States. A central component of the Act is its provisions allowing Medicare to negotiate the prices of certain prescription drugs. This marks a significant shift from the previous policy, where pharmaceutical companies largely dictated drug prices without direct negotiation.</p> <p>The rationale behind these provisions is to lower drug costs for both Medicare and its beneficiaries. High drug prices have been a long-standing concern, contributing to financial strain for patients and increasing overall healthcare expenditures. By empowering Medicare to negotiate, the government aims to reduce these costs and make medications more affordable.</p> <p><img decoding="async" src="https://medtechgrowths.com/wp-content/uploads/2025/08/medtechgrowths.com_17_1755717064_39695f1f_internal_1.jpg" alt="A graph showing the rising costs of prescription drugs in the US over the past two decades, with a highlighted section indicating the potential cost savings from the Inflation Reduction Act's negotiation provisions." class="aligncenter size-large"/></p> <h3>Key Provisions of the Negotiation Framework</h3> <p>The drug price negotiation framework outlined in the IRA involves several key elements. These include the selection of drugs eligible for negotiation, the negotiation process itself, and the enforcement mechanisms to ensure compliance.</p> <ul> <li><strong>Drug Selection:</strong> The Secretary of Health and Human Services is responsible for selecting drugs for negotiation. These selections are based on factors such as the drug&#8217;s cost to Medicare, the availability of therapeutic alternatives, and the time since the drug was initially approved.</li> <li><strong>Negotiation Process:</strong> The negotiation process involves several rounds of discussions between the government and pharmaceutical companies. Factors considered during negotiation include research and development costs, clinical benefits, and the prices of similar drugs in other countries.</li> <li><strong>Enforcement Mechanisms:</strong> To ensure compliance, the IRA includes penalties for pharmaceutical companies that refuse to negotiate or fail to comply with the negotiated prices. These penalties can include excise taxes and exclusion from Medicare and Medicaid programs.</li> </ul> <p>The implementation of these provisions is expected to unfold over several years, with the first negotiated prices taking effect in 2026. The initial focus will be on a small number of high-expenditure single-source drugs, with the number of drugs subject to negotiation gradually increasing over time.</p> <h2>Potential Impact on Pharmaceutical Innovation</h2> <div class="video-container" style="position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; margin-bottom: 20px;"> <iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" width="560" height="315" src="https://www.youtube.com/embed/Q4ZhqD3Pyvw" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen><br /> </iframe> </div> <p>One of the most debated aspects of the IRA&#8217;s drug pricing negotiation provisions is their potential impact on pharmaceutical innovation. Proponents argue that these provisions will not significantly hinder innovation, while critics contend that they could stifle investment in research and development.</p> <p>Pharmaceutical companies often argue that high drug prices are necessary to recoup the substantial costs associated with developing new drugs. They claim that reducing drug prices through negotiation could lead to decreased investment in research and development, ultimately resulting in fewer new treatments for patients.</p> <h3>Arguments for Limited Impact on Innovation</h3> <p>Several factors suggest that the IRA&#8217;s drug pricing negotiation provisions may have a limited impact on pharmaceutical innovation. First, the negotiation process is designed to consider factors such as research and development costs and clinical benefits, which could help ensure that pharmaceutical companies are fairly compensated for their investments.</p> <ul> <li><strong>Targeted Negotiations:</strong> The law targets specific high-cost drugs, not all medications.</li> <li><strong>Incentives for Innovation:</strong> Companies still have incentives to innovate with new drugs that offer significant clinical improvements.</li> <li><strong>Negotiation Timeframe:</strong> Negotiations typically begin several years after a drug&#8217;s initial approval, giving companies time to recoup initial investments.</li> </ul> <p>Additionally, some argue that the current drug pricing system in the United States is inefficient and that negotiation could lead to a more rational allocation of resources. By reducing drug costs, the government could free up funds for other healthcare priorities, including research and development.</p> <p><img decoding="async" src="https://medtechgrowths.com/wp-content/uploads/2025/08/medtechgrowths.com_17_1755717064_39695f1f_internal_2.jpg" alt="A depiction of a research laboratory, with scientists working on drug development and innovation. The image aims to represent the potential impact of drug pricing negotiations on pharmaceutical research." class="aligncenter size-large"/></p> <h2>Effects on Healthcare Access and Affordability</h2> <p>A primary goal of the IRA&#8217;s drug pricing negotiation provisions is to improve healthcare access and affordability for Americans. High drug prices often force individuals to choose between medications and other essential needs, leading to adverse health outcomes and increased healthcare costs in the long run.</p> <p>By lowering drug prices, the IRA aims to make medications more affordable and accessible, particularly for seniors and individuals with chronic conditions. This could lead to improved medication adherence, better health outcomes, and reduced healthcare expenditures.</p> <h3>Projected Savings for Medicare and Patients</h3> <p>The Congressional Budget Office (CBO) has estimated that the IRA&#8217;s drug pricing negotiation provisions could generate significant savings for Medicare and its beneficiaries. These savings could be used to reduce premiums, expand coverage, and fund other healthcare initiatives.</p> <ul> <li><strong>Reduced Out-of-Pocket Costs:</strong> Lower drug prices can directly reduce out-of-pocket costs for patients.</li> <li><strong>Medicare Savings:</strong> Medicare can save billions of dollars, which can be reinvested in other healthcare programs.</li> <li><strong>Improved Access:</strong> More affordable medications can lead to better adherence and improved health outcomes.</li> </ul> <p>However, it&#8217;s important to note that the actual savings may vary depending on several factors, including the specific drugs selected for negotiation and the outcomes of the negotiation process. Additionally, some argue that the savings may be offset by increased drug prices for individuals with private insurance.</p> <h2>Challenges and Potential Unintended Consequences</h2> <p>While the IRA&#8217;s drug pricing negotiation provisions hold promise for reducing healthcare costs and improving access to medications, they also present several challenges and potential unintended consequences. These include legal challenges from pharmaceutical companies, potential delays in drug approvals, and shifts in pharmaceutical investment strategies.</p> <p>Pharmaceutical companies have already indicated their intention to challenge the IRA&#8217;s drug pricing negotiation provisions in court. They argue that these provisions violate their patent rights and undermine the incentives for pharmaceutical innovation. If these legal challenges are successful, they could significantly undermine the effectiveness of the IRA.</p> <h3>Addressing Potential Challenges</h3> <p>To mitigate these challenges and potential unintended consequences, policymakers may need to consider several strategies. These include refining the negotiation process, providing incentives for pharmaceutical innovation, and addressing concerns about potential delays in drug approvals.</p> <ul> <li><strong>Clear Negotiation Guidelines:</strong> Establishing clear guidelines for the negotiation process can help ensure fairness and transparency.</li> <li><strong>Incentives for Innovation:</strong> Providing incentives, such as tax credits or extended exclusivity periods, can encourage continued investment in research and development.</li> <li><strong>Streamlined Approval Processes:</strong> Streamlining the drug approval process can help ensure that new drugs reach patients in a timely manner.</li> </ul> <p>Additionally, ongoing monitoring and evaluation of the IRA&#8217;s impact on drug prices, innovation, and access to medications will be crucial for identifying and addressing any unintended consequences.</p> <h2>The Future of Drug Pricing in the United States</h2> <p>The IRA&#8217;s drug pricing negotiation provisions represent a significant step towards addressing rising healthcare costs in the United States. However, they are just one piece of the puzzle, and further reforms may be needed to ensure a sustainable and equitable healthcare system.</p> <p>As the implementation of the IRA unfolds, it will be important to monitor its impact on drug prices, innovation, and access to medications. This will require collaboration among policymakers, pharmaceutical companies, insurers, and patients to ensure that the benefits of the Act are fully realized.</p> <h3>Potential Future Reforms</h3> <p>Looking ahead, several potential reforms could further improve the drug pricing system in the United States. These include:</p> <ol> <li>Expanding the number of drugs subject to negotiation.</li> <li>Allowing Medicare to negotiate prices for drugs sold in retail pharmacies.</li> <li>Importing drugs from other countries with lower prices.</li> <li>Implementing value-based pricing models that link drug prices to clinical outcomes.</li> </ol> <p>Ultimately, the goal is to create a healthcare system that balances the need for affordable medications with the incentives for pharmaceutical innovation. This will require ongoing dialogue and collaboration among all stakeholders to ensure that the system is fair, sustainable, and effective.</p> <p><!-- Início da área da tabela minimalista --></p> <div style="text-align: center; margin-bottom: 20px; margin-top: 20px;"> <!-- Tabela principal --></p> <table style="border-collapse: collapse; margin: 0 auto; display: inline-table; border: 1px solid #000000; font-family: Arial, sans-serif; font-size: 14px;"> <!-- Cabeçalho da Tabela --></p> <thead> <tr style="background-color: #000000; color: white;"> <th style="text-align: center; width: 30%; border: 1px solid #000000; padding: 8px;">Key Aspect</th> <th style="border: 1px solid #000000; padding: 8px; text-align: center;">Brief Description</th> </tr> </thead> <p> <!-- Corpo da Tabela --></p> <tbody> <!-- Linha 1 --></p> <tr style="border-bottom: 1px solid #000000; background-color: #f9f9f9;"> <td style="font-weight: bold; text-align: center; border: 1px solid #000000; padding: 8px;">💰 Negotiation Power</td> <td style="border: 1px solid #000000; padding: 8px;">Medicare can now negotiate drug prices directly, impacting costs.</td> </tr> <p> <!-- Linha 2 --></p> <tr style="border-bottom: 1px solid #000000;"> <td style="font-weight: bold; text-align: center; border: 1px solid #000000; padding: 8px;">💊 Drug Affordability</td> <td style="border: 1px solid #000000; padding: 8px;">Aims to lower drug prices, particularly benefiting seniors.</td> </tr> <p> <!-- Linha 3 --></p> <tr style="border-bottom: 1px solid #000000; background-color: #f9f9f9;"> <td style="font-weight: bold; text-align: center; border: 1px solid #000000; padding: 8px;">🔬 Innovation Debate</td> <td style="border: 1px solid #000000; padding: 8px;">Concerns exist regarding potential impacts on pharmaceutical innovation.</td> </tr> <p> <!-- Linha 4 (Opcional, se necessário para o tópico 'Understanding the Implications of the New Drug Pricing Negotiation Provisions Under the Inflation Reduction Act') --></p> <tr style="background-color: #ffffff;"> <td style="font-weight: bold; text-align: center; border: 1px solid #000000; padding: 8px;">⚖️ Legal Challenges</td> <td style="border: 1px solid #000000; padding: 8px;">Pharmaceutical companies may challenge the provisions in court.</td> </tr> </tbody> </table> </div> <p><!-- Fim da tabela minimalista --></p> <h2>Frequently Asked Questions</h2> <p><!-- FAQ Item 1 --></p> <div class="faq-item"> <div class="faq-question">What is the Inflation Reduction Act (IRA)?<br /> <span class="arrow">▼</span></div> <div id="faq-answer-1" class="faq-answer"> <p>The Inflation Reduction Act is a U.S. law passed in 2022 aimed at addressing healthcare costs, climate change, and tax reform. It allows Medicare to negotiate drug prices, affecting affordability.</p> </div> </div> <p><!-- FAQ Item 2 --></p> <div class="faq-item"> <div class="faq-question">How does the IRA affect drug pricing negotiation?<br /> <span class="arrow">▼</span></div> <div id="faq-answer-2" class="faq-answer"> <p>It enables Medicare to negotiate prices for certain high-cost prescription drugs directly with pharmaceutical companies, aiming to reduce costs for both the government and patients.</p> </div> </div> <p><!-- FAQ Item 3 --></p> <div class="faq-item"> <div class="faq-question">What are the potential benefits of the IRA?<br /> <span class="arrow">▼</span></div> <div id="faq-answer-3" class="faq-answer"> <p>The potential benefits include lower drug costs for Medicare beneficiaries, reduced healthcare expenditures, and improved access to essential medications for seniors and individuals with chronic conditions.</p> </div> </div> <p><!-- FAQ Item 4 --></p> <div class="faq-item"> <div class="faq-question">What are the potential drawbacks of the IRA?<br /> <span class="arrow">▼</span></div> <div id="faq-answer-4" class="faq-answer"> <p>Potential drawbacks include concerns that it could stifle pharmaceutical innovation by reducing incentives for research and development of new drugs, and possible legal challenges from drug manufacturers.</p> </div> </div> <p><!-- FAQ Item 5 --></p> <div class="faq-item"> <div class="faq-question">When will the negotiated drug prices take effect?<br /> <span class="arrow">▼</span></div> <div id="faq-answer-5" class="faq-answer"> <p>The negotiated drug prices are expected to take effect starting in 2026, with the initial focus on a small number of high-expenditure single-source drugs selected for negotiation.</p> </div> </div> <h2>Conclusion</h2> <p>The Inflation Reduction Act&#8217;s drug pricing negotiation provisions represent a significant shift in US healthcare policy, aiming to lower drug costs and improve healthcare access. While the long-term effects on pharmaceutical innovation and healthcare outcomes remain to be seen, the IRA marks a notable effort to address the challenges of rising drug prices in the United States.</p> <p><!-- Início da área do botão --></p> <div style="text-align: center;"><a href="/category/us-healthcare-policy" style="background-color: #000000; color: white; border: 1px solid #000000; cursor: pointer; padding: 8px 16px; border-radius: 8px; display: inline-block; margin: 0 auto; text-align: center; white-space: nowrap; transition: background-color 0.3s ease; text-decoration: none;">Read more content</a></div> <p><!-- Fim da área do botão --></p> </div> </div> </div> <div class="author-bio-section"> <div class="author-avatar"> <img alt='' src='https://secure.gravatar.com/avatar/0c41178f1747957ea608c344f8b50b0c200f2e5fd06488356d8e998ef2c263ec?s=80&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/0c41178f1747957ea608c344f8b50b0c200f2e5fd06488356d8e998ef2c263ec?s=160&#038;d=mm&#038;r=g 2x' class='avatar avatar-80 photo' height='80' width='80' decoding='async'/> </div> <div class="author-info"> <h3 class="author-name">Emilly Correa</h3> <p class="author-description">Emilly Correa has a degree in journalism and a postgraduate degree in Digital Marketing, specializing in Content Production for Social Media. With experience in copywriting and blog management, she combines her passion for writing with digital engagement strategies. She has worked in communications agencies and now dedicates herself to producing informative articles and trend analyses.</p> </div> </div> </div> </div> </div> <div class="section section-more"> <div class="container"> <div class="crp_related "><div class="row"><div class="col-6 col-md-6 col-lg-4 card"><a href="https://medtechgrowths.com/us-healthcare-policy/understanding-the-no-surprises-act-key-provisions-and-how-to-avoid-pen/" class="crp_link post-939"><figure><img width="360" height="180" src="https://medtechgrowths.com/wp-content/uploads/2025/08/medtechgrowths.com_17_1755717147_8cd95961_cover-360x180.jpg" class="crp_featured crp_thumb thumb-list" alt="Understanding the No Surprises Act: Key Provisions and How to Avoid Penalties - Cover Image" style="" title="Understanding the No Surprises Act: Key Provisions and How to Avoid Penalties" decoding="async" fetchpriority="high" /></figure><span class="crp_title">Understanding the No Surprises Act: Key Provisions&hellip;</span></a></div><div class="col-6 col-md-6 col-lg-4 card"><a href="https://medtechgrowths.com/us-healthcare-policy/medicare-advantage-rates-projecting-the-impact-of-a-3-increase-on-2025/" class="crp_link post-915"><figure><img width="360" height="180" src="https://medtechgrowths.com/wp-content/uploads/2025/08/medtechgrowths.com_17_1755716939_1fb2e359_cover-360x180.jpg" class="crp_featured crp_thumb thumb-list" alt="Medicare Advantage Rates: Projecting the Impact of a 3% Increase on 2025 Premiums - Cover Image" style="" title="Medicare Advantage Rates: Projecting the Impact of a 3% Increase on 2025 Premiums" decoding="async" loading="lazy" /></figure><span class="crp_title">Medicare Advantage Rates: Projecting the Impact of a&hellip;</span></a></div><div class="col-6 col-md-6 col-lg-4 card"><a href="https://medtechgrowths.com/us-healthcare-policy/the-future-of-us-healthcare-legislation-2025-policy-impact/" class="crp_link post-883"><figure><img width="360" height="180" src="https://medtechgrowths.com/wp-content/uploads/2025/08/medtechgrowths.com_17_1755716987_46dced90_cover-360x180.jpg" class="crp_featured crp_thumb thumb-list" alt="The Future of US Healthcare Legislation: 2025 Policy Impact - Cover Image" style="" title="The Future of US Healthcare Legislation: 2025 Policy Impact" decoding="async" loading="lazy" /></figure><span class="crp_title">The Future of US Healthcare Legislation: 2025 Policy Impact</span></a></div><div class="col-6 col-md-6 col-lg-4 card"><a href="https://medtechgrowths.com/us-healthcare-policy/price-transparency-in-hospitals-a-2025-guide-to-federal-mandates/" class="crp_link post-876"><figure><img width="360" height="180" src="https://medtechgrowths.com/wp-content/uploads/2025/08/medtechgrowths.com_17_1755716972_bd7d8a99_cover-360x180.jpg" class="crp_featured crp_thumb thumb-list" alt="Price Transparency in Hospitals: A 2025 Guide to Federal Mandates - Cover Image" style="" title="Price Transparency in Hospitals: A 2025 Guide to Federal Mandates" decoding="async" loading="lazy" /></figure><span class="crp_title">Price Transparency in Hospitals: A 2025 Guide to&hellip;</span></a></div><div class="col-6 col-md-6 col-lg-4 card"><a href="https://medtechgrowths.com/ai-in-healthcare/ai-powered-drug-discovery-accelerating-treatments-by-25-in-the-us/" class="crp_link post-637"><figure><img width="360" height="180" src="https://medtechgrowths.com/wp-content/uploads/2025/08/medtechgrowths.com_14_1755714364_4f08ca95_cover-360x180.jpg" class="crp_featured crp_thumb thumb-list" alt="AI-Powered Drug Discovery: Accelerating Treatments by 25% in the US - Cover Image" style="" title="AI-Powered Drug Discovery: Accelerating Treatments by 25% in the US" decoding="async" loading="lazy" /></figure><span class="crp_title">AI-Powered Drug Discovery: Accelerating Treatments&hellip;</span></a></div><div class="col-6 col-md-6 col-lg-4 card"><a href="https://medtechgrowths.com/ai-in-healthcare/ai-telehealth-expands-specialist-access-to-3m-rural-us-patients/" class="crp_link post-642"><figure><img width="360" height="180" src="https://medtechgrowths.com/wp-content/uploads/2025/08/medtechgrowths.com_14_1755714363_e7bea95f_cover-360x180.jpg" class="crp_featured crp_thumb thumb-list" alt="AI Telehealth Expands Specialist Access to 3M Rural US Patients - Cover Image" style="" title="AI Telehealth Expands Specialist Access to 3M Rural US Patients" decoding="async" loading="lazy" /></figure><span class="crp_title">AI Telehealth Expands Specialist Access to 3M Rural&hellip;</span></a></div></div><div class="crp_clear"></div></div> </div> </div> </article> </div> <!-- END inner --> <script src="https://cdn.jsdelivr.net/npm/swiper@10/swiper-bundle.min.js"></script> <script> document.addEventListener('DOMContentLoaded', function () { const swiperBenefits = new Swiper('.benefits-swiper', { loop: false, spaceBetween: 16, pagination: { el: '.swiper-benefits-pagination', clickable: true }, breakpoints: { 0: { slidesPerView: 1 }, 768: { slidesPerView: 3 }, 1024: { slidesPerView: 5 } } }); }); </script> <script> document.addEventListener('DOMContentLoaded', function () { const postSwiper = new Swiper('.home-posts-mobile', { loop: false, spaceBetween: 30, slidesPerView: 1, centeredSlides: true, initialSlide: 0, autoHeight: false, pagination: { el: '.home-posts-mobile .swiper-pagination', clickable: true }, navigation: { nextEl: '.home-posts-mobile .swiper-button-next', prevEl: '.home-posts-mobile .swiper-button-prev', }, breakpoints: { 480: { slidesPerView: 1, }, 640: { slidesPerView: 1, }, 768: { slidesPerView: 1, } } }); }); </script> <script> document.addEventListener('DOMContentLoaded', function () { document.querySelectorAll('.search-toggle').forEach(function (toggle) { toggle.addEventListener('click', function (e) { const container = toggle.closest('.search-container'); container.classList.toggle('open'); e.stopPropagation(); }); }); document.addEventListener('click', function (e) { document.querySelectorAll('.search-container.open').forEach(function (container) { if (!container.contains(e.target)) { container.classList.remove('open'); } }); }); }); </script> <footer class="footer-custom" style="background-color: #ff6f00; color: #ffffff;"> <div class="container"> <div class="footer-columns" style="padding: 60px 0;"> <!-- Logo + texto --> <div class="footer-logo-col" style="text-align: center; margin-bottom: 30px;"> <img src="https://medtechgrowths.com/wp-content/uploads/2025/06/med-tech-growths.png" alt="Logo" width="180" style="margin: 0 auto 20px;"> </div> <!-- Grupo de colunas --> <div class="footer-columns-group"> <div class="footer-col"> <h4>Company</h4> <ul id="menu-menu-principal-1" class="footer-menu" itemscope itemtype="http://www.schema.org/SiteNavigationElement"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-616"><a href="https://medtechgrowths.com/">Home</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-617"><a href="https://medtechgrowths.com/category/ai-in-healthcare/">AI in Healthcare</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-618"><a href="https://medtechgrowths.com/category/medtech-startups/">MedTech Startups</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-619"><a href="https://medtechgrowths.com/category/telehealth-solutions/">Telehealth Solutions</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-620"><a href="https://medtechgrowths.com/category/us-healthcare-policy/">US Healthcare Policy</a></li> </ul> </div> <div class="footer-col"> <h4>Legal</h4> <ul id="menu-menu-rodape" class="footer-menu" itemscope itemtype="http://www.schema.org/SiteNavigationElement"><li id="menu-item-621" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-621"><a href="https://medtechgrowths.com/contact/">Contact</a></li> <li id="menu-item-622" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-622"><a href="https://medtechgrowths.com/about-us/">About Us</a></li> <li id="menu-item-623" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-623"><a href="https://medtechgrowths.com/terms-and-conditions/">Terms and Conditions</a></li> <li id="menu-item-624" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-624"><a href="https://medtechgrowths.com/privacy-policy/">Privacy Policy</a></li> </ul> </div> </div> <!-- Coluna de Transparência --> <div class="footer-col transparency"> <h4>Disclaimer</h4> <p>The information provided on MedTechGrowths.com is for informational purposes only and does not constitute medical or professional advice. We assume no responsibility or liability for any actions taken based on this information. Users are advised to consult with qualified professionals for specific guidance. All content is subject to our terms and conditions.</p> </div> </div> </div> <!-- Linha separadora de tela cheia --> <div style="width: 100%; border-top: 1px solid #ff8f00;"></div> <!-- Container final de copyright --> <div style="width: 100%; background-color: #c43e00; padding: 12px 0; color: #ffffff; text-align: center;"> <div class="container"> <p style="font-size: 12px; margin: 0;">© 2025 medtechgrowths.com. All rights reserved.</p> <p style="font-size: 11px; margin: 5px 0 0 0; opacity: 0.8;"></p> </div> </div> </footer> <script type="speculationrules"> {"prefetch":[{"source":"document","where":{"and":[{"href_matches":"\/*"},{"not":{"href_matches":["\/wp-*.php","\/wp-admin\/*","\/wp-content\/uploads\/*","\/wp-content\/*","\/wp-content\/plugins\/*","\/wp-content\/themes\/ddmp-theme\/*","\/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]} </script> <script id="ckyBannerTemplate" type="text/template"><div class="cky-overlay cky-hide"></div><div class="cky-btn-revisit-wrapper cky-revisit-hide" data-cky-tag="revisit-consent" data-tooltip="Consent Preferences" style="background-color:#0056A7"> <button class="cky-btn-revisit" aria-label="Consent Preferences"> <img src="https://medtechgrowths.com/wp-content/plugins/cookie-law-info/lite/frontend/images/revisit.svg" alt="Revisit consent button"> </button></div><div class="cky-consent-container cky-hide" tabindex="0"> <div class="cky-consent-bar" data-cky-tag="notice" style="background-color:#FFFFFF;border-color:#F4F4F4"> <div class="cky-notice"> <p class="cky-title" role="heading" aria-level="1" data-cky-tag="title" style="color:#212121">We value your privacy</p><div class="cky-notice-group"> <div class="cky-notice-des" data-cky-tag="description" style="color:#212121"> <p>We use cookies to enhance your browsing experience, serve personalised ads or content, and analyse our traffic. By clicking "Accept All", you consent to our use of cookies.</p> </div><div class="cky-notice-btn-wrapper" data-cky-tag="notice-buttons"> <button class="cky-btn cky-btn-customize" aria-label="Customise" data-cky-tag="settings-button" style="color:#1863DC;background-color:transparent;border-color:#1863DC">Customise</button> <button class="cky-btn cky-btn-reject" aria-label="Reject All" data-cky-tag="reject-button" style="color:#1863DC;background-color:transparent;border-color:#1863DC">Reject All</button> <button class="cky-btn cky-btn-accept" aria-label="Accept All" data-cky-tag="accept-button" style="color:#FFFFFF;background-color:#1863DC;border-color:#1863DC">Accept All</button> </div></div></div></div></div><div class="cky-modal" tabindex="0"> <div class="cky-preference-center" data-cky-tag="detail" style="color:#212121;background-color:#FFFFFF;border-color:#F4F4F4"> <div class="cky-preference-header"> <span class="cky-preference-title" role="heading" aria-level="1" data-cky-tag="detail-title" style="color:#212121">Customise Consent Preferences</span> <button class="cky-btn-close" aria-label="[cky_preference_close_label]" data-cky-tag="detail-close"> <img src="https://medtechgrowths.com/wp-content/plugins/cookie-law-info/lite/frontend/images/close.svg" alt="Close"> </button> </div><div class="cky-preference-body-wrapper"> <div class="cky-preference-content-wrapper" data-cky-tag="detail-description" style="color:#212121"> <p>We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.</p><p>The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. </p><p>We also use third-party cookies that help us analyse how you use this website, store your preferences, and provide the content and advertisements that are relevant to you. These cookies will only be stored in your browser with your prior consent.</p><p>You can choose to enable or disable some or all of these cookies but disabling some of them may affect your browsing experience.</p> </div><div class="cky-accordion-wrapper" data-cky-tag="detail-categories"> <div class="cky-accordion" id="ckyDetailCategorynecessary"> <div class="cky-accordion-item"> <div class="cky-accordion-chevron"><i class="cky-chevron-right"></i></div> <div class="cky-accordion-header-wrapper"> <div class="cky-accordion-header"><button class="cky-accordion-btn" aria-label="Necessary" data-cky-tag="detail-category-title" style="color:#212121">Necessary</button><span class="cky-always-active">Always Active</span> <div class="cky-switch" data-cky-tag="detail-category-toggle"><input type="checkbox" id="ckySwitchnecessary"></div> </div> <div class="cky-accordion-header-des" data-cky-tag="detail-category-description" style="color:#212121"> <p>Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.</p></div> </div> </div> <div class="cky-accordion-body"> <div class="cky-audit-table" data-cky-tag="audit-table" style="color:#212121;background-color:#f4f4f4;border-color:#ebebeb"><p class="cky-empty-cookies-text">No cookies to display.</p></div> </div> </div><div class="cky-accordion" id="ckyDetailCategoryfunctional"> <div class="cky-accordion-item"> <div class="cky-accordion-chevron"><i class="cky-chevron-right"></i></div> <div class="cky-accordion-header-wrapper"> <div class="cky-accordion-header"><button class="cky-accordion-btn" aria-label="Functional" data-cky-tag="detail-category-title" style="color:#212121">Functional</button><span class="cky-always-active">Always Active</span> <div class="cky-switch" data-cky-tag="detail-category-toggle"><input type="checkbox" id="ckySwitchfunctional"></div> </div> <div class="cky-accordion-header-des" data-cky-tag="detail-category-description" style="color:#212121"> <p>Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.</p></div> </div> </div> <div class="cky-accordion-body"> <div class="cky-audit-table" data-cky-tag="audit-table" style="color:#212121;background-color:#f4f4f4;border-color:#ebebeb"><p class="cky-empty-cookies-text">No cookies to display.</p></div> </div> </div><div class="cky-accordion" id="ckyDetailCategoryanalytics"> <div class="cky-accordion-item"> <div class="cky-accordion-chevron"><i class="cky-chevron-right"></i></div> <div class="cky-accordion-header-wrapper"> <div class="cky-accordion-header"><button class="cky-accordion-btn" aria-label="Analytics" data-cky-tag="detail-category-title" style="color:#212121">Analytics</button><span class="cky-always-active">Always Active</span> <div class="cky-switch" data-cky-tag="detail-category-toggle"><input type="checkbox" id="ckySwitchanalytics"></div> </div> <div class="cky-accordion-header-des" data-cky-tag="detail-category-description" style="color:#212121"> <p>Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.</p></div> </div> </div> <div class="cky-accordion-body"> <div class="cky-audit-table" data-cky-tag="audit-table" style="color:#212121;background-color:#f4f4f4;border-color:#ebebeb"><p class="cky-empty-cookies-text">No cookies to display.</p></div> </div> </div><div class="cky-accordion" id="ckyDetailCategoryperformance"> <div class="cky-accordion-item"> <div class="cky-accordion-chevron"><i class="cky-chevron-right"></i></div> <div class="cky-accordion-header-wrapper"> <div class="cky-accordion-header"><button class="cky-accordion-btn" aria-label="Performance" data-cky-tag="detail-category-title" style="color:#212121">Performance</button><span class="cky-always-active">Always Active</span> <div class="cky-switch" data-cky-tag="detail-category-toggle"><input type="checkbox" id="ckySwitchperformance"></div> </div> <div class="cky-accordion-header-des" data-cky-tag="detail-category-description" style="color:#212121"> <p>Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.</p></div> </div> </div> <div class="cky-accordion-body"> <div class="cky-audit-table" data-cky-tag="audit-table" style="color:#212121;background-color:#f4f4f4;border-color:#ebebeb"><p class="cky-empty-cookies-text">No cookies to display.</p></div> </div> </div><div class="cky-accordion" id="ckyDetailCategoryadvertisement"> <div class="cky-accordion-item"> <div class="cky-accordion-chevron"><i class="cky-chevron-right"></i></div> <div class="cky-accordion-header-wrapper"> <div class="cky-accordion-header"><button class="cky-accordion-btn" aria-label="Advertisement" data-cky-tag="detail-category-title" style="color:#212121">Advertisement</button><span class="cky-always-active">Always Active</span> <div class="cky-switch" data-cky-tag="detail-category-toggle"><input type="checkbox" id="ckySwitchadvertisement"></div> </div> <div class="cky-accordion-header-des" data-cky-tag="detail-category-description" style="color:#212121"> <p>Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.</p></div> </div> </div> <div class="cky-accordion-body"> <div class="cky-audit-table" data-cky-tag="audit-table" style="color:#212121;background-color:#f4f4f4;border-color:#ebebeb"><p class="cky-empty-cookies-text">No cookies to display.</p></div> </div> </div> </div></div><div class="cky-footer-wrapper"> <span class="cky-footer-shadow"></span> <div class="cky-prefrence-btn-wrapper" data-cky-tag="detail-buttons"> <button class="cky-btn cky-btn-reject" aria-label="Reject All" data-cky-tag="detail-reject-button" style="color:#1863DC;background-color:transparent;border-color:#1863DC"> Reject All </button> <button class="cky-btn cky-btn-preferences" aria-label="Save My Preferences" data-cky-tag="detail-save-button" style="color:#1863DC;background-color:transparent;border-color:#1863DC"> Save My Preferences </button> <button class="cky-btn cky-btn-accept" aria-label="Accept All" data-cky-tag="detail-accept-button" style="color:#ffffff;background-color:#1863DC;border-color:#1863DC"> Accept All </button> </div></div></div></div></script><script type="text/javascript" src="https://medtechgrowths.com/wp-content/themes/ddmp-theme/js/search-toggle.js?ver=1755715311" id="search-toggle-js"></script> </body> </html>